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TaglineGuru put together a list in 2005 of the 100 most influential advertising taglines since 1948. Our favorite computer maker topped out at #6 with its “Think Different” campaign from 1998. It’s great to look at the list and think back to all the great advertising over the years, but in looking closer at the list, I’m wondering who responded to the survey that resulted in it. For instance, how does 7-Up Cola come in higher with “The Uncola” than Charmin’s famous “Please don’t squeeze the Charmin?” Also listed are the Top 50 U.S. City Slogans, where we find What Happens Here, Stays Here (Las Vegas) at number 1.
The 100 most influential advertising taglines since 1948
The 100 most influential advertising taglines since 1948
Dealing with screen artifacts on transparent PSDs when exported as PDFs
Dealing with screen artifacts on transparent PSDs when exported as PDFs
If you place a PSD file with a transparent background into Adobe InDesign and export it as a high-res PDF, you may notice that the edges of your placed image look horrible. There’s usually a black & white halo around the edges of the transparent PSD (see the image above for example). You won’t see them on a placed TIF file, and they generally don’t print anyway, but they’re annoying nonetheless. Fortunately, Bob Levine at InDesignSecrets has finally spilled the beans on what the problem is, and how to fix it. In most all cases, it’s as simple as turning off the Smooth Images feature in Acrobat. Read Screen Artifacts on Transparent PSDs in Exported PDFs Can Be Deceiving…Most of the Time for more information.
Copy multiple Photoshop layers into a new document without flattening
Copy multiple Photoshop layers into a new document without flattening
If you’re working on a multi-layer document in Photoshop and you want to copy a portion of the image into a new document, there’s no need to flatten the image first. You can easily do it by making a selection around the area you want to copy and select Edit>Copy Merged from the menu, or hit Command + Shift + C. This will copy all the artwork inside the selection area, regardless of what layer it is on. Then you can paste it into another Photoshop document. Just be aware that when you paste the artwork, it will be a flattened piece of artwork.
Create a new tab with the last site you visited in your browser
Create a new tab with the last site you visited in your browser
If you’re reading a Web page and want to go back to the last site you visited without leaving the current site you’re on, there’s a simple trick to allow you to do so. Hold down the Command (Apple) key and click the Back button in Firefox or Safari. The site you’re currently visiting remains open and the previous site you visited will open in a new tab.
Rant: The iPhone – Just shut up already!