I agree, James, but what else could we have expected considering the huge cost of airtime?
The cost of airtime is of little consequence here because the cost of creating the commercial is the same regardless of how much it costs to actually air it.
What is in question is the thinking behind the commercials. These advertisers spend several hundred thousand dollars in some cases to produce these commercials. For that money, I think they got the short-end of the stick from their ad agencies. There was little "smart thinking" behind these spots. They almost seemed as though they were trying to be clever and just ran out of ideas, or stopped short of really making them memorable. Almost like they were rushed to get them out.
GoDaddy is the perfect example. They have/had a formula to work off of from past commercials with the sexy women. Instead of making something truly memorable based off of those, or going in a completely new direction, they tried to live off of past glory (so to speak) and just tossed in a good looking woman and some "iffy" narrative and called it a day. It just didn't seem thought out. The supposed "too hot to handle" version on GoDaddy's Web site was a complete let-down. And I think the entire thing was a publicity stunt. They knew it sucked on its own, so they played the "censored" card to try to hype it up.
Cost of airtime is not relevant
Mon, 02/04/2008 - 06:44 — JamesThe cost of airtime is of little consequence here because the cost of creating the commercial is the same regardless of how much it costs to actually air it.
What is in question is the thinking behind the commercials. These advertisers spend several hundred thousand dollars in some cases to produce these commercials. For that money, I think they got the short-end of the stick from their ad agencies. There was little "smart thinking" behind these spots. They almost seemed as though they were trying to be clever and just ran out of ideas, or stopped short of really making them memorable. Almost like they were rushed to get them out.
GoDaddy is the perfect example. They have/had a formula to work off of from past commercials with the sexy women. Instead of making something truly memorable based off of those, or going in a completely new direction, they tried to live off of past glory (so to speak) and just tossed in a good looking woman and some "iffy" narrative and called it a day. It just didn't seem thought out. The supposed "too hot to handle" version on GoDaddy's Web site was a complete let-down. And I think the entire thing was a publicity stunt. They knew it sucked on its own, so they played the "censored" card to try to hype it up.