Sometimes, flat just doesn’t cut it, and we need to find other, more attractive ways to present designs to our customers. One technique I’ve been using recently works remarkably well for text, logos and other vector artwork. It consists of taking a virtual photograph of the work by combining Adobe Illustrator and Photoshop filters. The dramatic end result can’t be distinguished from a real photograph. This tutorial from FontShop starts you out in Adobe Illustrator and finishes off with some adjustments in Adobe Photoshop using a few built-in filters. It’s quite easy, and produces dramatic results, as seen in the image above.
