Why “above the fold” in web design is complete bullshit, and why it still matters

“Users don’t scroll for fun. They scroll for a purpose.”

Back in the early days of the web, designing a web page meant putting the most important things “above the fold.” Back then, that meant the first 500-600 pixels. Today, we have screens that show twice that amount on a cell phone, three-times that on small laptops, and even more on desktops. The “fold” is complete bullshit now, as the screen sizes have increased and vary widely by device.

But above the fold design still matters. You’ve probably heard the term “content is king.” It’s the truth that the very best web design can’t escape. If you have great content, and you lead off with it above the fold while giving people a REASON to scroll, people WILL scroll.

Take a quick look at The Fold Manifesto: Why the Page Fold Still Matters.

5 web design myths debunked

Following-up on my earlier post today, here are 5 web design myths that simply aren’t true.

“You can’t have too much choice” is a phrase that all of us are familiar with, but in the context of design, is it true? Bluntly put, no it’s not. In fact, it couldn’t be further from the truth.

I had said that “above the fold” was complete bullshit, and number 2 in this article explains why quite nicely. Too many choices is another area where designers struggle with client requests, along with white space.

This article is a great read, with lots of informative links.

Make Spotlight infinitely more useful with this free app

Flashlight for Spotlight

Search the web, save a note, add a reminder, or do over 200 other things just by typing in the Spotlight box (Command + Space). There are dedicated apps that do a lot of this, but they can be complicated.

Flashlight is simple to use and offers plenty of pre-built plugins to download, including: setting reminders, sending emails (including adding attachments), check the weather, add a calendar event, place Lorem Ipsum text, show hidden system files, and much more. You can also write your own plugins if you wish.

Flashlight is free, and requires Mac OS X Yosemite.

Photoshop CC to add Artboards (pages) feature

Check it out. Illustrator users will be familiar with Artboards, for those who aren’t – think of them simply as pages. I’m not sure why Photoshop Artboards are necessary with Layer Comps already available, but it looks cool!

Government investigates Apple. Again.

Now that the U.S. government has brought peace to the world, fed all the hungry, employed all the jobless, fixed our education system, and overhauled our miserable healthcare; I think it's great that they're focusing on more important things like investigating Apple over $10 p/m music subscriptions.

— James Dempsey

Apple must have a lot of ping-pong balls in the government’s “who do we investigate next” lottery barrel.