By now you’ve heard the news that Mozilla is finally in testing phase with Firefox for iOS. And you may have noticed that AdBlock (the popular desktop browser extensions) is releasing their own AdBlock Browser as well. Google has Chrome for iOS, and I believe iCab still has a heartbeat.
I have to wonder though, why bother? Until you can change the default browser on iOS; something Apple isn’t likely to allow any time soon, you WILL be using Safari at least once per day whether you want to or not. Simply because nobody is going to want to copy/paste URLs from email or text message just so they can be viewed in a browser other than mobile Safari. And let’s face it, Safari on iOS is a pretty damn good browser experience for 99% of users.
So I’m back to wondering what the ‘end-game’ is for companies that make web browsers for iOS. Why bother?