When Eric sent me a link to his latest blog post at Ideasonideas, I swung by for a quick read and was astonished to see him blog about a situation that I also recently encountered. The value of the creative process and how the client can be sold on it.

"We spoke to our clients about our progress since our last meeting. But our guests seemed restless. Suddenly, the new partner asked, “Why are we paying so much for this?"

If you've ever been put in the position to suddenly have to justify your worth to a client, then you should read Eric's excellent article The Heart of the Matter.