Swatch watches

Swatch Group AG said it’s developing an alternative to Apple’s iOS and Google’s Android operating systems for smartwatches as Switzerland’s largest maker of timepieces vies with Silicon Valley for control of consumers’ wrists.

Mark your calendars folks. By “sometime around the end of 2018,” a company that doesn’t know dick about making an OS platform that is secure, feature-packed, or useful—and is famous for the watches seen above—is going to put-out a great smartwatch to compete with Apple Watch. Pffftt!

The road is littered with the steaming, smelly carcasses of companies that thought they could even produce a smartwatch, let alone one that competes with Apple. Even the mighty Samsung couldn’t do it, and stuck with Android… which despite popular belief is a virtual non-starter as far as competition with Apple is concerned.

Swatch says their building an alternative to iOS & Android. I simply say: Muahahahahaaaa! If I had to guess, I would say that Swatch will eventually release a really nice looking Pebble watch in 2019, with the promise of making it better… only to kill it off 6 months later after a complete lack of sales.