The tech giants, who are increasingly competing for customers’ time, eyeballs and money, are close to an agreement to bring an Amazon video app to Apple’s Apple TV set-top box, according to people familiar with the two companies.

Ahhhh the famous “people familiar with” source. Those people seem to know everything. Accurate or not, this would be a huge win for Apple. HUGE. Perhaps even enough to move the Apple TV out of the “hobby” category.

Here’s hoping.