Author: James

Suitcase Fusion 7: It’s kind of a big deal

Suitcase Fusion 7 iconAs a graphic designer, I have a small set of tools that I depend on and trust. Since fonts are the lifeblood of most designers, a great font manager is vital to our workflow. I’ve been using Suitcase for decades because I’ve found it to be the best all-around tool for the job. It’s compatible with all my design apps, it’s fast and stable, and it offers just the right amount of nice new features to keep me upgrading. I fear that my reviews of each new release are beginning to sound like a broken record. (more…)

Photoshop CC to add Content Aware Crop

By now you may have heard that Adobe plans to add a Content Aware Crop tool feature to Photoshop CC with the next update. You may be thinking that they already have that feature available, and you would be somewhat correct. You can already do what the video above shows manually, but the new tool will simplify the process.

Let’s talk color

Brands are built over time. In the beginning it’s important to simply target a color that will do three things:
• Resonate with your target audience
• Capture the emotion and tone of your brand
• Separate yourself from your competition

Print is still here, but it won’t save journalism

The cost of a full-page weekday ad in the print edition of the LA Times, reaching 500,000 people is about $50,000.

The cost of a ad on LATimes.com to reach the same 500,000 people is about $7,000.

The cost of an ad reaching 500,000 people that’s served up by Google and appears on LATimes.com can be as little as $20.

Looking at those figures, it’s easy to see why companies have all but moved completely to web-based advertising.

The problem is two-fold: First, when you pay for a subscription to a print product, you almost certainly read it… cover-to-cover. When you view web pages for news, you almost certainly either block the ads, or have grown so used to them that you don’t even see them. So while it’s cheaper to advertise on the web, it is my opinion that most companies are throwing their money away. They fall in love with social media shares/likes, click-through rates, page views, and a host of other analytics—but they fail to accept the only number that counts: sales!

The second problem is that due to the first, journalism has devolved into click-bait producing bloggers being paid $25 per post to “report the news.” They do this because they can’t afford to pay real journalists to investigate stories and spend time crafting something worth paying for. And because of that, I’m not willing to pay for it.

It’s a vicious circle.

Free vector art: Camera icons

Camera vector icons

Download this set of 36 camera vector icons (2.2MB), perfect for your website, logo or print designs. The set has been made available exclusively to Graphic Mac readers by Vandaley Design.

The camera icons come in AI, EPS, SVG, PNG and PSD format.

Be sure to check out the thousands of Vandaley Design’s PSDs, vector art, textures, templates and other resources—all affordably priced starting at just $10 per month.

Adobe Illustrator’s hidden gem: Width Tool

Illustrator's Width Tool
Illustrator's Width Tool iconAdobe Illustrator has an awesome tool that I’m willing to bet most designers have never used. The Width Tool (pictured at right) allows you to adjust the width of paths—not just the entire path as a whole, but the parts of the path between handles independently (see the image above for examples normal paths, and the same path adjusted with the Width Tool). Adjustments can be made to any path, including outlined fonts.

For the full scoop check out Getting a Handle on Illustrator’s Width Tool over at Creative Pro

Free font: Badhead

Badhead font

Badhead is a fresh looking font, perfect for branding, greeting cards, logotypes, or any design with a strong and elegant touch.

The OpenType version of the font offers a ton of alternate characters and stylistic alternates.