Archive for category: Commentary

Made in the U.S.A. is not viable Apple

Made in the U.S.A. is not viable Apple

iPhone made in ChinaThe New York Times posted an article this past week titled How U.S. Lost Out on iPhone Work that got a lot of attention. Pando Daily, Cult of Mac and 9-to-5 Mac chimed in on the subject, and the topic even made it into the Republican Presidential Debate.

The sad fact is that Apple is no different than any other electronics company. Heck, forget electronics; practically everything you can buy at Walmart appears to be made in China.

While Steve Jobs stated at a dinner with President Obama that there aren’t enough skilled workers in America to Apple products in America, and that the current tax situation prevents them from bringing their oil-tankers full of cash back to the U.S., I believe there’s another reason as well.

01/23/2012 Read More
The most hated companies in America

The most hated companies in America

I hate that company!Customers, employees, shareholders and taxpayers hate large corporations for many reasons. 24/7 Wall St. reviewed a lengthy list of corporations for which there is substantial research data to choose the 10 most hated in America.

The list (in no particular order) features four technology companies:

  • Facebook
  • AT&T
  • Nokia
  • Netflix

For the record, I would add AOL, Google, Verizon, Samsung, and a host of others to the list.

01/17/2012
Rant: The annoying year that was 2011

Rant: The annoying year that was 2011

Like any other year, 2011 brought a lot of highs and lows in my tech life. Unlike any other year though, 2011 was filled with situations and trends that just wouldn’t change to my liking.

Social

2011 was just too much sharing for my taste

There were lots of great things happening in tech this year, too many to talk about here. But I have put together a list of things that managed to annoy me to no end.

01/03/2012 Read More
Thank you, Steve. RIP.

Thank you, Steve. RIP.

Steve Jobs

Stay Hungry. Stay Foolish.

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” -Steve Jobs.

10/05/2011 Read More
Adobe Creative Suite 5 running on a MacBook Air: Is it for you?

Adobe Creative Suite 5 running on a MacBook Air: Is it for you?

Apple MacBook Air and Adobe CS5My wife has been in need of a new laptop for a while now. Typically she’s delighted to get my old hand-me-downs when I upgrade. But this time around, she wanted something a little newer.

My one year old 13″ MacBook Pro was churning along just fine, so I wasn’t really thinking about upgrades for myself when she finally had enough and told me to get my butt to the Apple Store. She doesn’t need a powerful laptop, just plenty of storage for her music, photos and videos. I had a tough decision to make, because I’ve already been eye-balling a new 27″ iMac to replace my six year old MacPro sitting beneath my desk. I didn’t want to spend too much, but I do need a capable laptop for working on the go.

Enough of the background, what did I buy?

After reading a few forum discussions, playing with the demo units at the Apple Store, and three days of inner termoil, I decided to toss caution to the wind. I went with the 13″ MacBook Air, with the 1.7 GHz Core i5 processor, stock 4 GB of RAM, and the 128 GB SSD storage drive. My only question remaining to be answered was how would the Adobe Creative Suite perform on this lower-spec laptop?

09/19/2011 Read More
How to apply for a creative position at an ad agency or design firm

How to apply for a creative position at an ad agency or design firm

I’ve been a part of the hiring process for positions in the creative department at several ad agencies and in-house design departments over the years. I’ve seen a lot of creative resumés and portfolio books, and even more that never made the cut – but it wasn’t because they lacked talent.

The vast majority of the applicants made grave mistakes when it comes to their potential of getting hired. The bulk of the mistakes are simple, and obvious when you think about it.

Successful job interview

Selling yourself correctly results in a winning resumé and portfolio

The Resumé

Because we’re talking about a creative position, your resumé has the luxury of being creative. Take advantage of it. The first thing I do to weed-out resumés is throw away every last one that contains an “objective” paragraph on it. It’s a waste of space. I Know what your objective is, it’s to get the job we’re offering – otherwise you wouldn’t be applying for it, right? Having an objective graph on your resumé tells me you aren’t very creative, and probably used a template.

The next thing I look at is the individual job titles you’ve listed, and the type of information you’ve provided under each one. I know what an art director does, I don’t need you to list 25 typical tasks that EVERY art director does. Instead, use that space to share some successes, or out-of-the-ordinary situation you were a part of. Also consider sharing awards you’ve won in that space.

09/14/2011 Read More
Steve Jobs: “That day has come.”

Steve Jobs: “That day has come.”

Steve Jobs

Health issues aside, it really was time for Steve to step down

When I think back on the entire length of my career, I find that it has been tied (for good or for bad) to Steve Jobs. From the Apple II, to the Mac, to NeXT, back to the Mac again, iPods, to my current iPhone, I’ve been using Steve Jobs’ devices and software virtually every day. It’s kind of weird to think about, really.

We all knew Steve Jobs would be retiring soon, and after the last keynote speech, most of us knew it was going to be much sooner than people thought; due to the obvious health issues. With Apple announcing Steve Jobs’ resignation today, I (like many of you) enter a new Apple era. Unlike the last time Steve left Apple, this time it’s in great hands and on top of the world. When you think about it, he really couldn’t have chosen a better time to retire as CEO of the company he founded.

I’m not going to repeat the hundreds of articles that popped up yesterday after the announcement. Instead I’ll just say this: Thanks, Steve. Thanks for the vision, courage and leadership. Thanks for making our lives easier, and better.

08/24/2011 Read More