General Web-related topics
Does your business record vertical videos for social media?
In years gone by, recording and uploading video with the camera held vertically was looked upon with ridicule, producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off.
But times are changing.
While horizontal is the way to go on web pages and other presentation methods, social media is (and probably always will be) a vertical format. It makes no sense to fight it. SocialMediaToday makes the case for shooting vertical video.
Based on the segment that has become a global, viral video sensation on The Late Late Show with James Corden, the new CARPOOL KARAOKE series features 16 celebrity pairings riding along in a car together as they sing tunes from their personal playlists and surprise fans who don’t expect to see big stars belting out tunes one lane over.
Season 1 guests include:
James Corden, Will Smith, Billy Eichner, Metallica, Alicia Keys, John Legend, Ariana Grande, Seth MacFarlane, Chelsea Handler, Blake Shelton, Michael Strahan, John Cena, Shaquille O’Neal, and many more.
Just because it looks great and is readable on YOUR screen, doesn’t mean that’s the case for your viewers. I like to stick with 14-16 point text for emails and web, and about 28-32 for PowerPoint/Keynote presentations being viewed on large-screen HDTVs. Anything smaller and you run the risk of your carefully crafted text being unreadable. There are exceptions, of course—but I almost always stick with those sizes.
There’s actually a science behind the best font size for the web. There’s a lot of geeky gibberish in the article (which I personally found interesting), so if you don’t care about all that just scroll down to the bottom of the article and you’ll find a chart of recommended sizes for desktop, laptop, phone and TV viewing.
Grab a number of security apps for Mac OS X (will probably work with macOS Sierra as well), absolutely free. Some are useful to the average user, others may require you to know a bit about what you’re doing.
You may recall that I’ve written about Advise in the past, but they’ve changed their name and domain to adJelly.
If you missed my previous write-up about them, adJelly offers a fantastic collection of specs for all the most popular social media sites like Facebook, Twitter, YouTube, Instagram, LinkedIn and more. You simply select the social media site you’re creating ads, images or graphics for in the left column and you’re presented with all the specs you’ll need.
The site is particularly useful for designers because sites like Facebook offer numerous options for sizes. For instance, Facebook offers sizes for single image ads, carousel ads, video ads, video slideshow ads, cover and profile images, post images, event images and more. Plus, specs change frequently, and some sites don’t make it easy to find the specs (I’m looking at you, Facebook!).
And by SOCIAL Networking, they actually mean dating apps.
It’s so sad…
The cost of a full-page weekday ad in the print edition of the LA Times, reaching 500,000 people is about $50,000.
The cost of a ad on LATimes.com to reach the same 500,000 people is about $7,000.
The cost of an ad reaching 500,000 people that’s served up by Google and appears on LATimes.com can be as little as $20.
Looking at those figures, it’s easy to see why companies have all but moved completely to web-based advertising.
The problem is two-fold: First, when you pay for a subscription to a print product, you almost certainly read it… cover-to-cover. When you view web pages for news, you almost certainly either block the ads, or have grown so used to them that you don’t even see them. So while it’s cheaper to advertise on the web, it is my opinion that most companies are throwing their money away. They fall in love with social media shares/likes, click-through rates, page views, and a host of other analytics—but they fail to accept the only number that counts: sales!
The second problem is that due to the first, journalism has devolved into click-bait producing bloggers being paid $25 per post to “report the news.” They do this because they can’t afford to pay real journalists to investigate stories and spend time crafting something worth paying for. And because of that, I’m not willing to pay for it.
It’s a vicious circle.
Following up on last week’s post about social media image specs, here are 8 more tips for sharing photos on Facebook.
It’s kind of sad that it’s so complicated to get an image to show up the way you want it on social media, but posts like this one at TheDailyDot make it a bit easier.