If you’re using a Mac (and you probably are if you visit this website), one reason you do is probably because it’s simple to use and maintain. If you’re a designer in the advertising business you know that the simpler the ad, the better the results.
Simple is always better. Simple-to-use always beats feature-rich-but-complicated. If you believe that, then you know why Facebook is beating the digital pants off Google+ in the social media arena.
Facebook is a fairly simple service:
- You sign up
- You search for friends or companies you want to follow
- You click a “Like” button on their page
- You get a feed of everything they post (text and photos)
There’s very little thinking or learning-curve involved with using Facebook. Finding new friends is dead simple using Facebook, as is finding brands you wish to follow, and sharing photos and video. There is very little in the way of techy lingo used on the site, and outside of the privacy controls, the entire site is easy for even the most non-geek user to navigate and use. Now let’s look at Google+. (more…)
