Category: Links

Links to other sites

The worst argument against the Apple Car

There are dozens of ways in which Apple’s apparent effort to build an Apple-branded car could go wrong, but there’s one argument against the idea that I’m hearing a lot of that really doesn’t make sense. From Henry Blodget to former GM CEO Daniel Akerson to the LA Times to Yahoo Finance people are saying this won’t work because the car industry is a “low margin” business in contrast to the fat margins Apple is used to earning most of all on its workhorse iPhone.

Vox has a great take on the “low margin” aspect of this Apple Car story. The observations of idiots like the former GM CEO, Daimler AG chairman, and Yahoo Finance writers are so completely out of touch with the reality that Apple has been operating under for the last decade, that it’s no wonder they find their companies (Mercedes excepted) swirling around the toilet bowl with all the other turds of business.

That being said, those minivans Apple rented that have been seen driving all over CA, FL, AZ and a few other places, have been proven to be mapping vehicles (possibly even 3D mapping). So all this palaver of Apple building a car in the next five years, while interesting and fun to talk about, is just silly click-bait at this point in time.

Free eBook: The Freelance Handbook

gen-freelance-handbook

This is not an in-depth, step-by-step guide to becoming a freelance designer. Instead it gives you the broad strokes, with plenty of things to think about and act on.

I’m about half way through reading the 115 page PDF and I must say, there’s some really great advice in this eBook—even though the illustrations are stuck in the 80s ;)

Know Your Hyphens, En and Em Dashes

Hyphens_dashesHyphens, en and em dashes are three visually similar yet significantly different punctuation marks that commonly appear in text. Their definition and purpose are frequently misunderstood by designers and writers alike, often leading to inaccurate and unprofessional typography. While some of this confusion is a result of typewriter conventions still being used in today’s digital world, it is ultimately up to the person doing the typesetting—whether it be a production artist, web programmer, or graphic designer—to get it right.

Ilene Strizver has a great write-up at CreativePro about when to use each, complete with pretty pictures for us designers!

Welcome Apple World Today

Apple World Today

It didn’t take long for some TUAW alumni to start a new site after AOL shut down the long-running Mac-related news site. TUAW was one of those sites I had a love-hate relationship with as far as content, but I always respected the writers and their work.

Apple World Today has launched, with Steve Sande, Dave Caolo, and Kelly Hodgkins at the helm. I’m looking forward to seeing what these guys come up with on a daily basis; as I’ve grown tired of the sensationalistic headlines (and quite craptacular articles) found at some of the other Mac sites out there.

I also recently added SixColors (by Jason Snell, former editor at Macworld) and MacSparky to my “check regularly” bookmark folder in Safari.

Reality Reborn: Turning inspiration into art with Adobe Illustrator CC

Reality RebornIn 2006, Don and Ryan Clark formed Invisible Creature, a highly successful creative firm. The firm’s client list includes Target, Nike, Hasbro, Google, Nordstrom, The New York Times, and dozens of others.

Adobe asked Don to create an illustration, giving him the words fearless, modern, and reborn as the only direction. In Turning Inspiration Into Art with Adobe Illustrator CC, Don explains first-hand his process and the Adobe Illustrator CC features he used to create “Reality Reborn”, including patterns, the Touch Type tool, multiple-file place, and file packaging.

I particularly enjoyed him touching on his use of textures and shading. This is a great read!

Exclusive: Free Cloud Computing Icons

Cloud Computing Icons

Brusheezy has made this set of 36 cloud computing icons available for free, exclusively for Graphic Mac readers. Not only are these icons provided in PNG and PSD format, but fully editable vector format.

Brusheezy offers a host of design resources, focusing primarily on Photoshop brushes, patterns and textures. Lately, they’ve added PSDs to the mix. If the site looks familiar, it’s because I’ve shared artwork in the past from their companion site Vecteezy.

This free icon pack from Brusheezy is licensed under a Creative Commons Attribution 3.0 Unported License.

Dealing with a client’s “sticker shock”

And there are not forty $100 hours in my work week. Ever.

No matter what you charge, client’s will always think you charge too much. Way too much. Tom Meyer offers a fantastic response when questioned about his “job-killer” photography rate.

As a graphic designer, you should prepare yourself to have the “why I charge so much” conversation with a potential client. You will have the conversation one day, so it’s best to be prepared.

Beauty and the Beast: Marissa Mayer & Yahoo

Yahoo!

On one hand, the world still thinks rockstar CEOs can pull off a “Steve Jobs” turnaround. The reality is that they can’t because that was a once in a lifetime thing. The board and investors at Yahoo! need to ground themselves in reality and stop expecting huge growth or profits at every quarterly announcement.

On the other hand, a CEO needs to at least show investors and consumers a direction/clear path that they’re going to take to bring a company around to profitability.

Yahoo’s Marissa Mayer is fairly easy on the eyes, but her report card as a CEO doesn’t look nearly as good. Since taking over Yahoo!, I’ve seen Marissa look beautiful in that red dress in Glamour magazine, and I’ve seen her spend lots of money on seemingly pointless acquisitions like Tumblr. I’ve seen little to nothing else.

I don’t know what the answer is, but I hope Mayer can pull off a “Steve Jobs” at Yahoo! fairly soon. I think she’s a brilliant tech mind, and Yahoo! has the ability to make big waves. But I suspect her time is running out.