Category: Links

Links to other sites

Let’s talk color

Brands are built over time. In the beginning it’s important to simply target a color that will do three things:
• Resonate with your target audience
• Capture the emotion and tone of your brand
• Separate yourself from your competition

Print is still here, but it won’t save journalism

The cost of a full-page weekday ad in the print edition of the LA Times, reaching 500,000 people is about $50,000.

The cost of a ad on LATimes.com to reach the same 500,000 people is about $7,000.

The cost of an ad reaching 500,000 people that’s served up by Google and appears on LATimes.com can be as little as $20.

Looking at those figures, it’s easy to see why companies have all but moved completely to web-based advertising.

The problem is two-fold: First, when you pay for a subscription to a print product, you almost certainly read it… cover-to-cover. When you view web pages for news, you almost certainly either block the ads, or have grown so used to them that you don’t even see them. So while it’s cheaper to advertise on the web, it is my opinion that most companies are throwing their money away. They fall in love with social media shares/likes, click-through rates, page views, and a host of other analytics—but they fail to accept the only number that counts: sales!

The second problem is that due to the first, journalism has devolved into click-bait producing bloggers being paid $25 per post to “report the news.” They do this because they can’t afford to pay real journalists to investigate stories and spend time crafting something worth paying for. And because of that, I’m not willing to pay for it.

It’s a vicious circle.

12 reasons hiring managers aren’t reading your resume

CareerBuilder recently surveyed 2,298 U.S. hiring managers and human resources professionals and asked what would make them automatically dismiss a candidate from consideration. Some of the biggest resume mistakes they communicated were:
• Resumes that don’t include a list of skills – 30 percent
• Resumes printed on decorative paper – 20 percent
• Resumes that detail more tasks than results for previous positions – 16 percent
• Resumes that include a photo – 13 percent
• Resumes that have large blocks of text with little white space – 13 percent

For graphic designers, those particular mistakes are inexcusable. As someone who has hired designers and production artists, one of my biggest pet-peeves is seeing a resume where the first item below the name/contact info at the top is an “Objective” paragraph. I immediately throw those resumes in the trash bin. I know what your objective is… it’s to GET THE DAMN JOB!

A special hell for designers like me

My tiny exaggerations were about to become a dangerous contribution to a lie that ended up permanently injuring people.

This was a fantastic (and completely sad) read, especially when you get to the meat of the story in Part 2 of the article (linked at the bottom of the article). It’s a shocking news story.

Sometimes you have to pause and think about the clients you’re working with. 99.9% of the time, they’re great people. But there may come a day when you find the corporation behind the people aren’t so great.