Google has come up with an algorithm that reduces JPGs by 35%, or maintains existing file sizes but dramatically improves quality. The new JPG is 100% compatible with existing programs and web browsers on all platforms. It’s 100% open-source and compatible with the current JPG standard.
And not a single person will ever use it.
Ok, maybe that’s a bit of a stretch. I’m sure some people at Google will use it. And probably a few geeks who like to tinker, but don’t rely on producing visual graphics for income.
Just because it’s free, or offers the end-user a better user experience, doesn’t mean it’ll actually be popular. Unless Google can convince EVERY LAST IMAGE EDITOR ON THE PLANET to use it by DEFAULT, it’s not going to matter. Google Maps is better than Apple’s iOS Maps. Wanna guess which map app is more popular on the iPhone despite that? Convenience trumps everything.
One has to wonder what the point is. Coming from Google, the angle they take is faster website loading.
But if Google can convince Adobe to use the algorithm as the default in Photoshop when saving JPGs, I’ll be happy to re-save a ton of old JPGs that are still 30MB in size due to their massive size and PPI settings.