What should I charge for my design services? There’s no easy answer to this often asked question. Check out this rate calculator.
The cost of a full-page weekday ad in the print edition of the LA Times, reaching 500,000 people is about $50,000.
The cost of a ad on LATimes.com to reach the same 500,000 people is about $7,000.
The cost of an ad reaching 500,000 people that’s served up by Google and appears on LATimes.com can be as little as $20.
Looking at those figures, it’s easy to see why companies have all but moved completely to web-based advertising.
The problem is two-fold: First, when you pay for a subscription to a print product, you almost certainly read it… cover-to-cover. When you view web pages for news, you almost certainly either block the ads, or have grown so used to them that you don’t even see them. So while it’s cheaper to advertise on the web, it is my opinion that most companies are throwing their money away. They fall in love with social media shares/likes, click-through rates, page views, and a host of other analytics—but they fail to accept the only number that counts: sales!
The second problem is that due to the first, journalism has devolved into click-bait producing bloggers being paid $25 per post to “report the news.” They do this because they can’t afford to pay real journalists to investigate stories and spend time crafting something worth paying for. And because of that, I’m not willing to pay for it.
It’s a vicious circle.
Graham Smith has offered his excellent advise for designers who do work with the expectation of using PayPal for payment from the client. PayPal is extremely convenient, but loaded with issues we would rather not deal with. If you’re even considering the use of PayPal, this is a must-read.
While most of this article focuses on logo design, much of it can apply to any design work. If nothing else, take a look at #2, 4, 6 and 8.
It won’t be immediately obvious, but just hover your mouse over everything and click. Very un-slick design on top of some clever thinking, if you ask me.
Some great advice for designing T-shirts that people will want to wear! Much like buying a house, it’s all about location, location, location.
CareerBuilder recently surveyed 2,298 U.S. hiring managers and human resources professionals and asked what would make them automatically dismiss a candidate from consideration. Some of the biggest resume mistakes they communicated were:
• Resumes that don’t include a list of skills – 30 percent
• Resumes printed on decorative paper – 20 percent
• Resumes that detail more tasks than results for previous positions – 16 percent
• Resumes that include a photo – 13 percent
• Resumes that have large blocks of text with little white space – 13 percent
For graphic designers, those particular mistakes are inexcusable. As someone who has hired designers and production artists, one of my biggest pet-peeves is seeing a resume where the first item below the name/contact info at the top is an “Objective” paragraph. I immediately throw those resumes in the trash bin. I know what your objective is… it’s to GET THE DAMN JOB!
My tiny exaggerations were about to become a dangerous contribution to a lie that ended up permanently injuring people.
This was a fantastic (and completely sad) read, especially when you get to the meat of the story in Part 2 of the article (linked at the bottom of the article). It’s a shocking news story.
Sometimes you have to pause and think about the clients you’re working with. 99.9% of the time, they’re great people. But there may come a day when you find the corporation behind the people aren’t so great.
Following up on last week’s post about social media image specs, here are 8 more tips for sharing photos on Facebook.
It’s kind of sad that it’s so complicated to get an image to show up the way you want it on social media, but posts like this one at TheDailyDot make it a bit easier.
You finally chose a typeface that’s perfect for your next print or screen design project. Good job, but don’t break out the bubbly just yet. For many projects, one font isn’t enough to create visual interest and establish the information hierarchy. And when you have multiple typefaces, you want to be sure that they work well together.