Download this free Digital Asset Management Best Practices Guide

Free DAM Guide

Interested in Digital Asset Management (DAM), but not sure where to start? Help find your path into the world of DAM with this free guide from Extensis.

It covers:

  • Workflow definition & mapping
  • Asset naming conventions
  • DAM solution selection criteria
  • System evaluation tips
  • Cloud-hosted vs on-premise evaluations
  • Real-world samples
  • ROI & Metadata planning tools

Download the free DAM Guide here.

Two of my favorite Adobe apps from the past

Adobe Streamline & Dimensions
Both apps were rolled in to Adobe Illustrator years ago—but the features still don’t work nearly as well as they did back in the Mac OS 9 days when they were stand-alone apps.

Of course, if we’re talking about great apps that Adobe killed off:
Adobe Type Manager
GoLive
LiveMotion
PressReady
ImageReady

There is more, but those are some of the ones I used almost daily back in the day.

The ‘Genius’ inside your computer

EtreCheck

EtreCheck is a simple little app to display the important details of your system configuration and allow you to copy that information to the Clipboard. It was designed by an Apple engineer, and is meant to be used with Apple Support Communities to help people help you with your Mac.

It’s a nifty little utility that will list every daemon, launch agent, kernel extension and plugin running on your system, as well as some other insightful information. It’s like having a Apple Genius living inside your Mac. The app really does nothing you can’t do with the Terminal, but it makes it much easier to read and decipher.

Exclusive: Free Cloud Computing Icons

Cloud Computing Icons

Brusheezy has made this set of 36 cloud computing icons available for free, exclusively for Graphic Mac readers. Not only are these icons provided in PNG and PSD format, but fully editable vector format.

Brusheezy offers a host of design resources, focusing primarily on Photoshop brushes, patterns and textures. Lately, they’ve added PSDs to the mix. If the site looks familiar, it’s because I’ve shared artwork in the past from their companion site Vecteezy.

This free icon pack from Brusheezy is licensed under a Creative Commons Attribution 3.0 Unported License.

Dealing with a client’s “sticker shock”

And there are not forty $100 hours in my work week. Ever.

No matter what you charge, client’s will always think you charge too much. Way too much. Tom Meyer offers a fantastic response when questioned about his “job-killer” photography rate.

As a graphic designer, you should prepare yourself to have the “why I charge so much” conversation with a potential client. You will have the conversation one day, so it’s best to be prepared.

Beauty and the Beast: Marissa Mayer & Yahoo

Yahoo!

On one hand, the world still thinks rockstar CEOs can pull off a “Steve Jobs” turnaround. The reality is that they can’t because that was a once in a lifetime thing. The board and investors at Yahoo! need to ground themselves in reality and stop expecting huge growth or profits at every quarterly announcement.

On the other hand, a CEO needs to at least show investors and consumers a direction/clear path that they’re going to take to bring a company around to profitability.

Yahoo’s Marissa Mayer is fairly easy on the eyes, but her report card as a CEO doesn’t look nearly as good. Since taking over Yahoo!, I’ve seen Marissa look beautiful in that red dress in Glamour magazine, and I’ve seen her spend lots of money on seemingly pointless acquisitions like Tumblr. I’ve seen little to nothing else.

I don’t know what the answer is, but I hope Mayer can pull off a “Steve Jobs” at Yahoo! fairly soon. I think she’s a brilliant tech mind, and Yahoo! has the ability to make big waves. But I suspect her time is running out.

How Apple could make iOS keyboards useful

As interesting as iOS keyboards can be, their initial implementation at the OS level is severely flawed. They’re cumbersome to setup, switching between them is needlessly tedious, and limitations make it difficult to teach users about keyboard features. As far as I can tell, all these problems require solutions and improvements from Apple at the OS level.

I agree completely with everything David Chartier said in his post yesterday on How to fix iOS 8 keyboards—which is why I installed a bunch of them when iOS 8 was released, and quickly deleted them. They’re buggy, missing too many features, and quite frankly they’re just not worth the effort of using them.

Advice: Building the best graphic design toolbox

There is no perfect set of tools for graphic designers. We’re all unique, we all work in different ways, and budgets always come in to play. I’ve put together a breakdown of major factors when building the best graphic design hardware and software toolbox based on my experience. Consider the following as a guide, rather than a set of absolute rules.
Design Toolbox

Keep it simple

I’ve been a graphic designer for 30 years, using the Macintosh the entire time to produce work for some great clients. I’ve worked for ad agencies large and small, a design firm, printing companies, and I’ve freelanced full and part time. Over the years I’ve learned a few short rules as it pertains to building my design toolbox and getting things done—and it has held true everywhere I’ve worked. Those rules are: keep it simple no matter the cost, don’t get caught up in software trends and gimmicks, buy a little more than you think you need, because you will grow into it. The following is more specific advice for building your design toolbox. (more…)