By now you may have heard that Adobe plans to add a Content Aware Crop tool feature to Photoshop CC with the next update. You may be thinking that they already have that feature available, and you would be somewhat correct. You can already do what the video above shows manually, but the new tool will simplify the process.
Brands are built over time. In the beginning it’s important to simply target a color that will do three things:
• Resonate with your target audience
• Capture the emotion and tone of your brand
• Separate yourself from your competition
What should I charge for my design services? There’s no easy answer to this often asked question. Check out this rate calculator.
The cost of a full-page weekday ad in the print edition of the LA Times, reaching 500,000 people is about $50,000.
The cost of a ad on LATimes.com to reach the same 500,000 people is about $7,000.
The cost of an ad reaching 500,000 people that’s served up by Google and appears on LATimes.com can be as little as $20.
Looking at those figures, it’s easy to see why companies have all but moved completely to web-based advertising.
The problem is two-fold: First, when you pay for a subscription to a print product, you almost certainly read it… cover-to-cover. When you view web pages for news, you almost certainly either block the ads, or have grown so used to them that you don’t even see them. So while it’s cheaper to advertise on the web, it is my opinion that most companies are throwing their money away. They fall in love with social media shares/likes, click-through rates, page views, and a host of other analytics—but they fail to accept the only number that counts: sales!
The second problem is that due to the first, journalism has devolved into click-bait producing bloggers being paid $25 per post to “report the news.” They do this because they can’t afford to pay real journalists to investigate stories and spend time crafting something worth paying for. And because of that, I’m not willing to pay for it.
It’s a vicious circle.
The camera icons come in AI, EPS, SVG, PNG and PSD format.
Be sure to check out the thousands of Vandaley Design’s PSDs, vector art, textures, templates and other resources—all affordably priced starting at just $10 per month.
Adobe Illustrator has an awesome tool that I’m willing to bet most designers have never used. The Width Tool (pictured at right) allows you to adjust the width of paths—not just the entire path as a whole, but the parts of the path between handles independently (see the image above for examples normal paths, and the same path adjusted with the Width Tool). Adjustments can be made to any path, including outlined fonts.
For the full scoop check out Getting a Handle on Illustrator’s Width Tool over at Creative Pro
The good folks at MadeBySource have released Fontea, a plugin for Photoshop that allows you to apply one of 700 Google Fonts with a single click via a native panel. It’s quick and easy, and works quite well.
Graham Smith has offered his excellent advise for designers who do work with the expectation of using PayPal for payment from the client. PayPal is extremely convenient, but loaded with issues we would rather not deal with. If you’re even considering the use of PayPal, this is a must-read.