Like a kid in a candy store, we creatives redesign like it’s the new black. Why do we possess such an insatiable desire to refresh and remake? Why do we thrive on renewal? 
“Good Designers Redesign, Great Designers Realign,” by Cameron Moll at AListApart, won’t analyze the psychological ambitions of right-brained elites and their innate desire to recreate, it will attempt to describe the difference between redesigning and realigning, as well the advantages of one over the other. While the article is old (published in 2005), I thought it was still quite interesting, and so true. How many times have you redesigned your own logo/identity kit? Hmmmm…
