Tagged: advice

12 reasons hiring managers aren’t reading your resume

CareerBuilder recently surveyed 2,298 U.S. hiring managers and human resources professionals and asked what would make them automatically dismiss a candidate from consideration. Some of the biggest resume mistakes they communicated were:
• Resumes that don’t include a list of skills – 30 percent
• Resumes printed on decorative paper – 20 percent
• Resumes that detail more tasks than results for previous positions – 16 percent
• Resumes that include a photo – 13 percent
• Resumes that have large blocks of text with little white space – 13 percent

For graphic designers, those particular mistakes are inexcusable. As someone who has hired designers and production artists, one of my biggest pet-peeves is seeing a resume where the first item below the name/contact info at the top is an “Objective” paragraph. I immediately throw those resumes in the trash bin. I know what your objective is… it’s to GET THE DAMN JOB!

From the ‘no-duh’ department: Print is more valuable than digital

print value

As a primarily print designer, the news of Temple University’s Fox School of Business study that showed that print (advertising) is more valuable than digital was music to my ears. That being said, I have to wonder why it took what I’m sure was a time-consuming and expensive study to illustrate the obvious. Here are my thoughts on their findings:
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Does a logo design NEED to work in black & white?

Great article! The days of a logo design NEEDING to work in black & white are long-gone. That being said, a great logo design WILL work in black & white—perhaps with a little modification. So if your logo doesn’t work in black and white, perhaps you should re-think it.

While the linked article goes against my advice on creating a logo you can live with and still get paid, I still stand behind what I wrote back in 2008.

60 expert logo design tips

The title of their article could have also been: “60 things modern clients aren’t willing to pay for, or even think about.”

But hey, you still should. Take a look at all the great advice in this article… just remember that you’re not likely to be paid to put it to practical use anymore.