For your average designer or production artist, preparing your files for printing is nothing more than selecting “collect for output” from a menu in your favorite layout application. But if you want to be more than average, you should get to know the pre-press & printing process and how you can make your jobs run more smoothly. Gregg Stalter at PhotoshopCafe has a lengthy article covering the entire printing process from terms used and selecting a printer, to prepress and finishing your job.
I’ve been looking at a lot of résumés at the office lately, and I’m highly amused by the lack of common sense, communication skills or creativity at all. People actually believe all those “how to write a résumé” books that basically make your résumé look like 10 million other résumés – which are the brainchild of a typing instructor from 1952!!! Be creative!!! And for heaven’s sake, PLEASE read this brief article about some things that just kill your résumé!
Following up on my previous post about how much to charge, I have another link on the subject. When figuring out how to charge a client for creative services, designers have several different pricing models to choose from. How do you select the most appropriate one? This article by Shel Perkins expains each category of pricing, including:
- Time and Materials
- Licensing: use-based
- Licensing: royalty
One of the most often asked questions by new designers, part-time freelancers and those wishing to make a go at freelancing full time is what to charge. It’s a tough spot. Charge too much and you don’t get the work, charge too little and you end up with a bad taste in your mouth from eating frozen burritos 3 times a day. What I find the most is that most designers don’t charge enough. I’ve heard of people doing entire Web sites for $1,000, brochures for $300 or charging a whopping $25 an hour. This is insane! Here are some helpful hints on figuring out what you should charge: How Do You Rate?, by Neil Tortorella This article is pretty in-depth and covers all the bases with regards to taxes, lifestyle, etc. The Art of Business: Finally, a Design Contract for the Little Guy, an interview with Shel Perkins and Jim Faris, members of the AIGA, which discusses the benefits of getting a contract with a client. Ms. Perkins is largely responsible for drafting the official AIGA Standard Form of Agreement for Graphic Design Services. Freelancers: Get Your Money, by Rachel Goldstein A great little article covering the most important part of pricing a project, which is getting paid!