Tagged: InDesign

The Graphic Mac Link Box #5

The Graphic Mac Link BoxA collection of interesting or otherwise helpful links I’ve come across recently that you may not have seen:

9 Things you should do after installing OS X Lion
No operating system is perfect, though. At least, not for everyone, and especially not right out of the (non-existent) box. Looking to make your Lion experience that much better, we’ve bundled together a bevy of tips and tricks that you really ought to have ready on your first trip into the new OS.

What Potential Impact Can HTML5 Have on SEO?
How might HTML5 change the way we approach SEO? What are the possible impacts of HTML5 in search engine algorithms? A few questions answered in this informative article.

10 Free Slab Serif Fonts
You can never have too many fonts available. This is a small, but nice collection.

Instaport for Instagram
A simple way to export all your Instagram photos to other social services or your local hard drive.

40 High-Quality InDesign Tutorials
New to Adobe InDesign? DesignMag has a great collection of informative tutorials to help you learn the ins-and-outs of the most popular page layout and design application.

9 tips for emailing important people (clients)
Here are 9 top-notch tips for writing emails that make it as easy as possible for the recipient to send you a response.

Free Adobe Creative Suite printing guide available for download

Adobe Creative Suite 5 Printing Guide

The Adobe Creative Suite 5 Printing Guide is available for download

Many users of Adobe’s Creative Suite software are unaware that Adobe provides an excellent printing guide in PDF format to aid in learning the ins-and-outs of successful commercial printing using the Creative Suite apps

The guide is an excellent resource for new users, serving as a training manual, as well as a brush-up for experienced users. The guide covers a wide-range of printing-related topics in Adobe InDesign, Photoshop, Illustrator and Acrobat. The free Creative Suite 5/5.5 Printing Guide is a 22MB download.

The Graphic Mac Link Box #2

The Graphic Mac Link BoxA collection of interesting or otherwise helpful links I’ve come across recently that you may not have seen:

Steve Ballmer’s days are numbered

Steve Ballmer, Microsoft CEO, has apparently done more to reduce the value of Microsoft than any other product, service or company. That bit of news comes to us from an in-depth opinion article by Ben Brooks.

Your next logo design: RGB vs. CMYK

MycroBurst attempts to answer the question of what color standard you should use when designing your next logo. It isn’t a particularly in-depth article, but I felt like it was a great lead-in for a list of 9 rules for logo design I wrote a long time ago!

25 Weird interview questions from large companies

I can’t say I’ve ever been asked any of these in a job interview, but I have been asked some odd questions that were clearly intended to set me off pace for the purpose of gauging my reaction.

Text Wrap and Fit Content Options in Adobe InDesign

New users of Adobe InDesign may find this article quite helpful. It covers the ins and outs of InDesign’s Text Wrap and Fit Content Options most excellently!

How to Create Eroded Metal Text with Photoshop

Creating eroded, grungy, nasty, weathered metal text in Photoshop is probably something you do 50 times a day, right? Ok, probably not. But if you did need to, this tutorial will make it easy for you!

Apple to introduce us to Lion: Maybe you’ve heard?

Ok, so that was a smartass question. If you’ve been on Twitter, Facebook or the web in general, you’ve probably heard that Apple has a lot to announce Monday at their annual WWDC conference. Expected in the announcement are details about Apple’s MobileMe replacement, iCloud. Also expected are announcements concerning the next release of iOS 5 which will reportedly include Twitter integration and much more. As for me, I’m prepping my hard drive for a rather large (and price discounted) download of Lion from the Mac App Store!

How to turn on or off InDesign stroke scaling

InDesign stroke scaling settings

Adjusting your stroke weight scaling setting can save lots of frustration

When you’re scaling objects in Adobe InDesign that contain a stroke, you may have been frustrated by the fact that the stroke scales with it – or maybe you wish it did.

InDesign offers a somewhat hidden feature that allows you to customize the stroke when scaling. In the flyout menu of the Transform panel, simply check or uncheck Adjust Stroke Weight when Scaling to adjust the behavior accordingly.

Setting your preferred measurement units in Adobe InDesign

InDesign CS5Ever wonder why certain Adobe InDesign documents open with Inches as the measurement unit, and other open with points, or some other unit? InDesign is smart enough to remember what measurement unit the document was saved with.

You can quickly change the unit of measure in a document by right-clicking anywhere in the document rulers and selecting your preferred unit of measure.

If you’re annoyed when you open a new InDesign document and the unit of measure is not what you prefer, you can set the preferences to always create new documents using inches (or any other unit you prefer). Simply close all InDesign documents and set your preferred unit of measure in Preferences>Units & Increments. From that point forward, all new documents will use that unit of measure by default.

Adobe Creative Suite 5.5: digital content creation and new subscription plans

Adobe announces Creative Suite 5.5

CS5.5 focuses on digital content creation

Adobe has announced the next version of their Creative Suite software. CS5.5 is heavily focused on designers wishing to take their work to tablet, smartphone, and EPUB users. All versions of their individual apps will be updated (except Acrobat, which remains at version X), as will the Creative Suites that comprise the apps – including InDesign, Photoshop, Illustrator, Dreamweaver, and Flash.

Beyond the numerous features for building interactive documents for use on iPad, iPhone, and other tablets and smartphones, there’s not much information available covering feature updates for print-based designers.

An Adobe CS5.5 pricing chart is available to help you decide what versions of the Suites or individual apps you wish to purchase.

This is where it gets interesting. Adobe has also announced a new month-by-month subscription plan for all their major Creative Suites and individual applications. For instance, you can rent Dreamweaver for as little as $19 per month, or the entire Creative Suite Web Premium for $89 per month. Serious Creative Suite users will most likely still want to purchase their preferred Suites, but for those who just need to complete a quick website and only own Design Standard can rent Dreamweaver for the price of a week’s worth of coffee at Starbucks.

With any Adobe Creative Suite update comes discussion of frequency and cost of updates. Adobe is making changes in this area. From now on, the Creative Suite will be on a 24-month development cycle for major upgrades (CS3, CS4, CS5, CS6, etc.). Every 12 months they will also release a mid-cycle update (such as the CS5.5 just announced) which will offer only minor feature enhancements, bug fixes, and code tweaking. Previously, Adobe released Creative Suite upgrades around every 18 months.

Unless you’re doing a lot of work destined for a tablet, smartphone or ebook reader, you’re probably going to skip this release and wait for Creative Suite 6. But if you do that type of work, CS5.5 appears to be a dandy update.

SneakPeek allows you to view your InDesign and Illustrator files on the Mac, iPhone or iPad

When Apple introduced Quick Look in the Mac OS it was a huge productivity boost to many designers and photographers. Quick Look allows you to view QuickTime compatible files in an overlay right in the Finder simply by selecting the icon of the file and pressing the Space Bar. It wasn’t long before users began seeking out plugins to view more file types than just PDFs and JPG images though.

SneakPeek Pro, by Code Line Communications (the company that brought us Art Directors Toolkit, arrived on the scene and took Quick Look to a new level. This simple Preference Pane allows you to view layered Adobe Photoshop files, Illustrator .ai and .eps files, and InDesign documents. SneakPeek doesn’t stop with just a preview image of your document though. The Quick Look overlay SneakPeek provides also displays information about Illustrator and InDesign files, such as the colors used, the images placed in the document, fonts used, and general file information such as multiple page previews (see the image below).

SneakPeek for Mac

SneakPeek Pro for Mac allows you to view your graphics files in the Finder

I’ve found SneakPeek Pro for Mac to be a valuable addition to any designer’s toolbox. But with more and more designers working on the road, the ability to view graphics files on the iPhone would be nice addition. Thankfully, Code Line has finally brought the power and usefulness of SneakPeek to iOS device users.

SneakPeek renders previews of graphics files stored on your iPhone, iPod touch and iPad. It works by providing an “Open in SneakPeek” button to your favorite iOS applications like Mail, Dropbox, Safari and just about any app that gives you access to files.

SneakPeek for iOS

SneakPeek for iOS allows you to view the same file information as the desktop version

With SneakPeek installed on your iPhone, you can check the InDesign file for a client’s new business card layout that just got emailed to you without waiting to get back to the office. And rather than viewing a jagged JPG file attached to an email of a new logo, you can view the actual Illustrator file. SneakPeek for iOS also offers you the same file information as SneakPeek Pro for the Mac – such as fonts, images and colors used.

SneakPeek Pro for Mac is available for $19.95, and offers a 15-day demo for you to test out. SneakPeek for iOS devices can be had for only $9.99 directly from the Apple App Store. Both versions of SneakPeek can save you a lot of time, and are well worth the cost of ownership.

Don’t fear the white lines in your PDFs created by InDesign

InDesign CS5You’re working on a brochure under a tight deadline, and upon opening the PDF you just exported from Adobe InDesign, you notice thin white lines around certain objects. Don’t miss your deadline spending too much time troubleshooting the InDesign file. More often than not, those white lines are simply a display glitch in the PDF caused by transparency flattening in the export process.

If you’re concerned, you can check your file in two ways. The first method is to simply open the PDF and zoom in and out – if the thin white line disappears when you zoom in and out, it’s just a display glitch.

The second method is to just run InDesign‘s Package command (Command + Option + Shift + P); when the report dialog appears, make sure you have no RGB images in use. When RGB images overlay CMYK images, transparency flattening problems can occur. If this is the case, then you definitely should convert those RGB images to CMYK before exporting your file as PDF.

Quickly rotate objects in Adobe InDesign without using the Rotate tool

InDesign CS5One of the little features Adobe added to InDesign CS5 is something that’s been in Photoshop for a long time, and just makes rotating objects a little easier.

Rather than selecting your object and using the Rotate tool in the Tools panel, simply move your cursor to just outside the corner of your object with the Selection tool to reveal the hidden rotate icon – then just click and drag the mouse to rotate.

Of course if you’re looking for a keyboard shortcut, you can always just hit the R key to select the Rotate tool without visiting the Tools panel.

Either way, you can rotate multiple objects without grouping them – yet another time saver!

13 Reasons why software is not free: My somewhat (but not really) sympathetic long-winded response

Mac App StoreI recently came across Wild Chocolate which featured an article titled 13 Reasons why software is not free. After reading the author’s commentary regarding the pricing of Mac OS applications, I found myself agreeing and disagreeing at the same time.

Let me start by saying that when discussing topics like this, I almost always side with the developer. In the article in question, the author is (I’m guessing) addressing the trend of app pricing falling lower and lower and still fighting the opinion by vocal users that the software should be cheaper or free. This is nothing new. Adobe has been battling this issue for years, so has Apple, Microsoft, and numerous other software developers.

While I understand completely where the author is coming from, I also felt like it came across as whining and making excuses.

Here are my specific thoughts/responses to some of the author’s points:

1. The majority of software is made by small software shops, usually less than a dozen people. They specialize in creating software and do not have billions in other revenue streams to fall back on.

I sympathize, I really do. But how is this my fault or problem? Few companies have billions in revenue and still manage to put out a quality, affordable product. YOUR financial situation is not MY problem, and neither is the quantity of people it takes to develop your product.

2. Software is not easy to create — especially not software that people consider easy to use and attractive. It’s a whole heck of a lot of work, in fact.

Welcome to adulthood and the common workplace. Nothing I do at work is easy, especially producing a quality product. But I have no control over what people perceive is the value of the product I produce. The market dictates the price – no matter how hard I work or how great the work is.

4. Software is created by hard working people… like you. Do you get paid for your work?

Yes, I do get paid. But as I stated above, the market dictates the value of my work. I found the above statement to be completely lame and pointless.

5. People who make software have more to do once your purchase has been made. We are here for you when you run into issues by providing a support team to answer questions, walk you through troubleshooting steps, fix bugs, etc.

Make a product so easy to use that we don’t have to ask questions. Perhaps your help files (if you bothered to create comprehensive ones) need some work. Bug fixes? Fix your bugs before you release to the masses. This is a tough one. I get the developer’s perspective on this one, and quite frankly I get quite annoyed at people that complain who don’t bother to try a little harder to understand the application they just paid for and are using. They appear to expect every app to work the way THEY want it to work.

6. Software teams are constantly working on improving and updating the software to keep up with changing technologies. It’s a continuous process.

Only if you want to continue making money on it. You could do like so many small developers who release a product, make money, then move on to other projects and never touch the original application again. They ruin their reputation by violating the trust of their customers, of course. But let’s not pretend that improving your product is mandatory and without reward.

8. It costs money to put out a software product. We have to spend years creating it, paying people’s salaries, renting office space, purchasing computers, etc. If we want you to actually find out about our product, we often need to spend money to advertise as well.

Business 101: Cost of doing business. As far as the advertising goes, in modern times you often don’t have to advertise if you build a great product. You send out some press releases and some review licenses to key websites in your market and they do the work for you.

12. Without software, your fancy laptop or iPad would be… well… pretty darn useless.

Without our fancy laptops and iPads, your software would be absolutely useless.

The bottom line:

Visit the original article and decide for yourself whether or not you sympathize with the developer or the end-user.

As for me, the bottom line is complex. On the one hand, I’ve grown tired of the latest generation of Mac users who expect software to be perfect, free, and custom built just for them. Nothing annoys me like a comment on a MacUpdate software listing like “fix these bugs/lack of feature I want and I’ll pay for it,” or the only slightly more annoying “I’m removing your app from my Dock until you add XYZ feature.”

Developers work hard (well, most of them do) on their applications, and they’re made for a specific audience. For some users, the features in any particular app are worth every penny the developer asks for. Oddly enough, people seem to complain more about cheap apps than they do with more pricey ones. There’s a sense of entitlement that some users picked up somewhere and insist on publicly complaining whenever they get a chance.

On the other hand, developers have found themselves in this tough spot of producing a quality app and having to sell it cheap or give it away by their own doing. It’s not the fault of the user that your competitor makes a similar app that’s almost as good as yours, but at half the price – or even 99 cents. Your costs are your problem, not mine. As the user, I get to decide if the price of your application is appropriate for what it does and how it makes my life better.

I use several Adobe Creative Suite applications for my work. It’s an expensive collection of applications. Heck, it’s a lot more than I care to pay. But for what I do, there’s nothing better and I generally recoup the costs in no time. It’s a cost of doing business for me. Adobe prices these applications for people like me – people who find the value in them.

As soon as a developer makes an app that’s 75% to 80% as good as Adobe InDesign, I’ll consider switching. When Pixelmator does enough of what I need it to do, I’ll be happy to consider it over Photoshop; but it currently doesn’t, and so for me the price is simply not worth it. In that respect, I set the value of Pixelmator, and it doesn’t really matter how much time, effort and money they spent developing it. And let me just say that I think Pixelmator is an awesome application – worth every penny if you don’t need the power of Photoshop like I do.

Ultimately, I think many developers try to do too much with their app. Possibly in an effort to up the perceived value. Make an app you can code in a month that addresses a popular need and sell it for 99 cents. Or make a more complex app and sell it for $39 and sell a lot less copies. Either way, it’s up to the user to decide which to buy, and complaining about it isn’t going to change anything.

One thing is for sure, if you come up with a revolutionary app, or one that is so far above the competitors, people will happily pay for it.