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Why “above the fold” in web design is complete bullshit, and why it still matters

“Users don’t scroll for fun. They scroll for a purpose.”

Back in the early days of the web, designing a web page meant putting the most important things “above the fold.” Back then, that meant the first 500-600 pixels. Today, we have screens that show twice that amount on a cell phone, three-times that on small laptops, and even more on desktops. The “fold” is complete bullshit now, as the screen sizes have increased and vary widely by device.

But above the fold design still matters. You’ve probably heard the term “content is king.” It’s the truth that the very best web design can’t escape. If you have great content, and you lead off with it above the fold while giving people a REASON to scroll, people WILL scroll.

Take a quick look at The Fold Manifesto: Why the Page Fold Still Matters.

5 web design myths debunked

Following-up on my earlier post today, here are 5 web design myths that simply aren’t true.

“You can’t have too much choice” is a phrase that all of us are familiar with, but in the context of design, is it true? Bluntly put, no it’s not. In fact, it couldn’t be further from the truth.

I had said that “above the fold” was complete bullshit, and number 2 in this article explains why quite nicely. Too many choices is another area where designers struggle with client requests, along with white space.

This article is a great read, with lots of informative links.

The psychology behind color

Color Wheel
Color has an incredible ability to tell stories and infer emotions, which is why so many film auteurs—not to mention designers and marketers—have spent time trying to understand its hidden power. But are there any universal rules when it comes to using color?

Free PSD Mockups

GraphicBurger PSD Mockups

There’s no better way to show-off a design than placing it in a real-world environment (such as a T-shirt design shown on an actual T-shirt). To do that, you can either photograph it yourself, or use one of these highly convenient and high-quality mockups. The PSD files are set to use with a SmartObject layer you simply double-click to place your design in, save the SmartObject, and boom! You’re mockup is ready to present to your client.