"A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important that the product it signifies; what it represents is more important than what it looks like."
“A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important that the product it signifies; what it represents is more important than what it looks like.”
Now that the U.S. government has brought peace to the world, fed all the hungry, employed all the jobless, fixed our education system, and overhauled our miserable healthcare; I think it's great that they're focusing on more important things like investigating Apple over $10 p/m music subscriptions.
Apple must have a lot of ping-pong balls in the government’s “who do we investigate next” lottery barrel.
When you get to own a color as much as Coca-Cola does, you don’t need much more around it.
The wrong color can make a great logo look like something a friend left on your bathroom floor the morning after a party.
Take a look at this brief article at FastCoDesign, then ask yourself: How much does color define a logo? Truth-be-told, you should probably spend nearly as much time thinking about your color use as you do designing the logo.
You may have noticed that I haven’t posted any new articles or links lately. I suppose I should have mentioned a while ago that I’m in the process of selling a house and buying another one, so my free time has been fairly limited. The next few weeks I’ll be on a tight schedule, but will try to share some useful resources and post an article or two.
Thanks for your patience.
Design is about communication. It is about helping clients to realize their goals through a design solution geared toward their questions, concerns, wants, and needs.
Skeuomorphic vs. Flat design is the subject of the article, but in reading it, I found that the arguments made apply to design in general.
For the love of God, PLEASE NAME YOUR LAYERS. There’s nothing worse than opening a Photoshop file with 50 layers that are named Layer 1, Layer 2, Layer 1 copy, Layer 4 copy, Layer 4 copy 2 (you get the idea). It makes it extremely difficult to work with later on; especially if that Photoshop file was created by someone else.
Name your layers in a short but descriptive manner. And don’t be afraid to group things into Layer folders. Photoshop even has a Note tool you can use (found under the Eyedropper tool). You’ll have a much easier time editing it later, and anyone else that has to work with the file will thank you.