I belong to a lot of design forums and Facebook Groups and the question I see more often than I care to think about is “which app should I use to do X?” Should I design a logo in Photoshop, build an ad in Illustrator or InDesign, etc.
If you’re new in the graphic design field, or just never used Adobe’s Creative Cloud applications, take a look at this 30-minute video from Adobe Evangelist Terry White.
There are always exceptions to every rule, but in general:
- Photoshop is for photo editing.
- Illustrator is for logo design & custom illustration.
- All the pieces should be brought into InDesign for layout and export to Acrobat PDF files.
The ONLY design rule that (in my opinion) has absolutely no exception: Design your logo in Illustrator. You’ll thank me later.
Based on the segment that has become a global, viral video sensation on The Late Late Show with James Corden, the new CARPOOL KARAOKE series features 16 celebrity pairings riding along in a car together as they sing tunes from their personal playlists and surprise fans who don’t expect to see big stars belting out tunes one lane over.
Season 1 guests include:
James Corden, Will Smith, Billy Eichner, Metallica, Alicia Keys, John Legend, Ariana Grande, Seth MacFarlane, Chelsea Handler, Blake Shelton, Michael Strahan, John Cena, Shaquille O’Neal, and many more.
Even if the makers of Monster Energy Drinks were satanic devil worshiping heathens, I doubt they would spend the time and money trying to hide that much devilishness in their logo/package design. Corporate greed would take over.
Fellow designers, this is the type of thing we’re constantly up against. So the next time your client asks you to make the logo “pop,” you can tell them that you’re afraid that details are the devils work. Or some such horseshit.
By now you may have heard that Adobe plans to add a Content Aware Crop tool feature to Photoshop CC with the next update. You may be thinking that they already have that feature available, and you would be somewhat correct. You can already do what the video above shows manually, but the new tool will simplify the process.