“People don’t buy what you do, they buy why you do it.”
Simon Sinek’s awesome Ted Talk: How great leaders inspire action
Some great video of the current construction progress at the Apple Campus 2 site. Apple certainly isn’t wasting any time here. The size of this thing is just amazing. The “raised” circular area will be the courtyard in the middle of the building and will actually be the ground level. The area around it will eventually be sub-ground level floors and parking.