I found this article about Apple’s work with the hearing impared fascinating. I had no idea we were at the point of surgically implanting hearing aids, but apparently 10% of hearing aid customers could really stand to benefit from the surgery. And I’m sure as the technology improves (along with the hardware), it’s going to be more common.
While some companies “throw together” features to sell their wares, Apple spent years developing a low-energy form of Bluetooth for just such a use-case. Bravo, Apple!