AListApart has an old article by Nick Usborne titled Design Choices Can Cripple a Web site. While the article is quite old, it still argues a point that I feel (almost) exactly the opposite about. I believe that the content of a Web site provides the site its worth – the design has to be at least acceptable and pleasant to the eye, but it is not the major reason for me to visit. Nick appears to favor the design of a site over the content (at least, that’s the conclusion I’ve drawn after reading). As designers we tend to focus on the design, the bells & whistles and the functionality of a site. But we must not forget the content. You can’t make a promise with design that you can’t deliver with content.