Tagged: logo design
Does a logo design NEED to work in black & white?
Great article! The days of a logo design NEEDING to work in black & white are long-gone. That being said, a great logo design WILL work in black & white—perhaps with a little modification. So if your logo doesn’t work in black and white, perhaps you should re-think it.
While the linked article goes against my advice on creating a logo you can live with and still get paid, I still stand behind what I wrote back in 2008.
About logo design
"A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important that the product it signifies; what it represents is more important than what it looks like."
60 expert logo design tips
The title of their article could have also been: “60 things modern clients aren’t willing to pay for, or even think about.”
But hey, you still should. Take a look at all the great advice in this article… just remember that you’re not likely to be paid to put it to practical use anymore.
How to design the perfect logo [Infographic]
So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic from CompanyFolders.com will provide you with tips and ideas related to each of the qualities that a successful logo design must have. (more…)
What a $99 logo looks like
Cheap logo design sites are everywhere. They disgust me. It’s not that all the logos look bad—some actually look pretty good. But as this site demonstrates, they all look… well, just take a look. It’s staggeringly ridiculous.
Color defines a logo
When you get to own a color as much as Coca-Cola does, you don’t need much more around it.
The wrong color can make a great logo look like something a friend left on your bathroom floor the morning after a party.
Take a look at this brief article at FastCoDesign, then ask yourself: How much does color define a logo? Truth-be-told, you should probably spend nearly as much time thinking about your color use as you do designing the logo.
Brands of the World Annual Logo Awards Contest
Show the design world what you’ve got. Brands of the World’s Annual Logo Awards Contest celebrates and promotes the best in logo design. Build buzz for your work, your firm, or your client. Cost of entry is only $19, and you could win an iPad 2 or iPod Touch.