Tagged: logo

Bill Gardner has posted his latest Logo Trends report, the seventh in the series, to LogoLounge. The 15 trends on display are not instructions, rules or indeed any finite accounting of all of the logo trends currently in motion. Many trends shared in previous reports are indeed still in motion. These trends are offered as an objective report of the newest, most relevant directions. They should serve as traction in moving you forward in identity design. Revisit the full collection of the past six years’ worth of trends reports at LogoLounge.com for even more context.

Logos are the ultimate mark of distinction and everyone loves them. We see logos everyday – on the highways, on consumer goods, on the Web and in the institutions and organizations we support. Every year somebody puts out a forcast of what we can expect from logo design in the coming year. This year, LogoOrange has a 2008 Logo Design Trends report covering the “in” styles for this year. Popular styles for this year include:

• 3D
• Waves
• Web 2.0-style
• Transparency
• “Underground”
• Rainbows
• Sci-Fi
• Leaves
• Ugly 80’s
• Crests

While I’m happy to see some of these styles appear on the scene, I could do without some of them like Web 2.0 and 80’s style.

I always look forward to Bill Gardner’s yearly trend outlook on logos over at LogoLounge. The 2007 logo design trends article is no exception. Last year’s assortment of orbs, buttons and splats give way to 3D, flowery, non-cmyk-reproduceable, wireframed logos – watch as they proliferate into oblivion, my friends. While most of them are cool, I’m seeing a slight move toward the outrageously complicated logo mark. Overly complex, 3D, or brightly colored logos simply don’t reproduce well in traditional print, but with so many Web businesses popping up, it really doesn’t matter. And while the “print purist” in me cringes, the designer in me rejoices. FREEDOM!!!

LogoLounge has released their 2006 Logo Trends article, discussing (obviously) trends in logo design for the past year. I find it quite interesting commentary on how remarkably similar styles are used in the design of logos over the course of a year, particularly with regards to shape and color. You can also look back at the Logo Trends articles dating back to 2003 to see where we’ve been and hopefully get an idea where we’re going.