Their latest piece of link-bait is a piece titled “iPod. iPhone. iPad. Why Apple is Done Inventing New Devices.” This mind-numbingly long article (which I won’t even bother linking to) asserts that Apple will stop inventing new devices and focus on finding new ways to make money selling what they already have. For decades. Yeah, you read that right.
What bothers me about the article is not the 15 paragraphs of well-known Apple history that their target readership don’t need a lengthy reminder of, though that’s 50% of the mind-numbing part. No, it’s the idea that Apple has ever “invented” anything at all.
Does this look like a guy who wants to sit back and collect money on yesterday's success?
Maybe I have a definition of “invention” that differs from Cult of Morons. It’s this off idea of Apple inventing things that bothers me, and the assertion that Apple will simply sit back for the next decade and try to milk customers for more money using nothing but what they already offer, such as iOS, to do so.
To truly understand what Apple will do in the next decade, you can look back at Apple’s storied history to see that Apple takes existing problems and finds creative, appealing solutions for them that motivate people to buy. Constantly. (more…)
