Photofont® technology brings that same creative power to traditional print and web applications. Photofonts allow users to break free from the traditional black-and-white lettering and use fonts that are made of real calligraphic brush strokes, everyday objects, scanned historical documents or felt pen doodles. But of course the Photofont® technology can also work with traditional fonts that have a “plain” typographic look. Photofonts are not only fun but also open serious business opportunities for example in the field of personalized marketing.