One of my 9 Rules to Creating a Logo is to design it in black & white only. The reason for this is that you don’t want the client to focus on the colors in the early stages of the design. It’s more important to get the typography and the actual logo mark right before worrying about specific colors.
That being said, once the client approves the basic logo, it’s important to choose the right colors. Color needs to be appropriate for your product or service, but it also needs to stand-out from competitors. When you look at the logos of large companies, you begin to see a reason for the colors they chose.
WeLogoDesigners has published A Guide to Choosing the Right Colors For Your Brand that offers some advice and psychology behind choosing the right colors for your logo.
Bosses love the ability to keep a closer eye on their employees, ensuring clandestine porn-watching, constant social media-browsing and unlimited personal cellphone use isn’t occupying billing hours. But employers are getting a false sense of improved productivity.
I absolutely hate “open-office” layouts. I’ve worked for two companies that used them, and found them to be significantly less productive environments to work in. I hated the way my “door was always open” to co-workers to walk up and interrupt me as I was trying to concentrate on whatever I was working on at the time. And as the author of the article writes, they did little to nothing to improve inter-office communication and collaboration; many times it did just the opposite.
I came across this freebie the other day and thought I would share it, since it’s something virtually every freelance designer will encounter at some point in their career. Dealing with clients who don’t want to pay sucks, so any insight into avoiding them to begin with is welcome advice.
The free 74-page eBook (requires an email address) is available for download here.
Ever want to write something in your own handwriting, but not actually have to hand write it? Me too. I type much faster than I write. This site can create a font in OpenType or TrueType format of your handwriting for free. All you have to do is download a form, provide your handwriting sample, and upload it.
If you’re a designer, you most likely have a copy of Acrobat Pro (or the new Acrobat DC). But it’s quite likely that your clients do not. If you want to be a hero to your client in need of help with their PDF files, you can share some of the tips found in this excellent article from Hongkiat for working with PDF files when you don’t have a copy of Acrobat Pro.
The tips include converting documents, extracting text to other file formats, opening PDF files with passwords (which I’ve covered here), merging PDF files, and more.
The title of their article could have also been: “60 things modern clients aren’t willing to pay for, or even think about.”
But hey, you still should. Take a look at all the great advice in this article… just remember that you’re not likely to be paid to put it to practical use anymore.