I’m not sure how I missed the annual Best/Worst Of post at BrandNew, but it’s always worth checking out. This year’s crop of corporate brand redesigns has me baffled. Some of the logos listed in the Worst category I found to be pretty decent – such as the Super Bowl XLV logo. On the other hand, a few listed in the Best category couldn’t be worse, in my opinion – like the MySpace logo.
Let me start by saying that when discussing topics like this, I almost always side with the developer. In the article in question, the author is (I’m guessing) addressing the trend of app pricing falling lower and lower and still fighting the opinion by vocal users that the software should be cheaper or free. This is nothing new. Adobe has been battling this issue for years, so has Apple, Microsoft, and numerous other software developers.
While I understand completely where the author is coming from, I also felt like it came across as whining and making excuses.
Here are my specific thoughts/responses to some of the author’s points:
1. The majority of software is made by small software shops, usually less than a dozen people. They specialize in creating software and do not have billions in other revenue streams to fall back on.
I sympathize, I really do. But how is this my fault or problem? Few companies have billions in revenue and still manage to put out a quality, affordable product. YOUR financial situation is not MY problem, and neither is the quantity of people it takes to develop your product.
2. Software is not easy to create — especially not software that people consider easy to use and attractive. It’s a whole heck of a lot of work, in fact.
Welcome to adulthood and the common workplace. Nothing I do at work is easy, especially producing a quality product. But I have no control over what people perceive is the value of the product I produce. The market dictates the price – no matter how hard I work or how great the work is.
4. Software is created by hard working people… like you. Do you get paid for your work?
Yes, I do get paid. But as I stated above, the market dictates the value of my work. I found the above statement to be completely lame and pointless.
5. People who make software have more to do once your purchase has been made. We are here for you when you run into issues by providing a support team to answer questions, walk you through troubleshooting steps, fix bugs, etc.
Make a product so easy to use that we don’t have to ask questions. Perhaps your help files (if you bothered to create comprehensive ones) need some work. Bug fixes? Fix your bugs before you release to the masses. This is a tough one. I get the developer’s perspective on this one, and quite frankly I get quite annoyed at people that complain who don’t bother to try a little harder to understand the application they just paid for and are using. They appear to expect every app to work the way THEY want it to work.
6. Software teams are constantly working on improving and updating the software to keep up with changing technologies. It’s a continuous process.
Only if you want to continue making money on it. You could do like so many small developers who release a product, make money, then move on to other projects and never touch the original application again. They ruin their reputation by violating the trust of their customers, of course. But let’s not pretend that improving your product is mandatory and without reward.
8. It costs money to put out a software product. We have to spend years creating it, paying people’s salaries, renting office space, purchasing computers, etc. If we want you to actually find out about our product, we often need to spend money to advertise as well.
Business 101: Cost of doing business. As far as the advertising goes, in modern times you often don’t have to advertise if you build a great product. You send out some press releases and some review licenses to key websites in your market and they do the work for you.
12. Without software, your fancy laptop or iPad would be… well… pretty darn useless.
Without our fancy laptops and iPads, your software would be absolutely useless.
The bottom line:
Visit the original article and decide for yourself whether or not you sympathize with the developer or the end-user.
As for me, the bottom line is complex. On the one hand, I’ve grown tired of the latest generation of Mac users who expect software to be perfect, free, and custom built just for them. Nothing annoys me like a comment on a MacUpdate software listing like “fix these bugs/lack of feature I want and I’ll pay for it,” or the only slightly more annoying “I’m removing your app from my Dock until you add XYZ feature.”
Developers work hard (well, most of them do) on their applications, and they’re made for a specific audience. For some users, the features in any particular app are worth every penny the developer asks for. Oddly enough, people seem to complain more about cheap apps than they do with more pricey ones. There’s a sense of entitlement that some users picked up somewhere and insist on publicly complaining whenever they get a chance.
On the other hand, developers have found themselves in this tough spot of producing a quality app and having to sell it cheap or give it away by their own doing. It’s not the fault of the user that your competitor makes a similar app that’s almost as good as yours, but at half the price – or even 99 cents. Your costs are your problem, not mine. As the user, I get to decide if the price of your application is appropriate for what it does and how it makes my life better.
I use several Adobe Creative Suite applications for my work. It’s an expensive collection of applications. Heck, it’s a lot more than I care to pay. But for what I do, there’s nothing better and I generally recoup the costs in no time. It’s a cost of doing business for me. Adobe prices these applications for people like me – people who find the value in them.
As soon as a developer makes an app that’s 75% to 80% as good as Adobe InDesign, I’ll consider switching. When Pixelmator does enough of what I need it to do, I’ll be happy to consider it over Photoshop; but it currently doesn’t, and so for me the price is simply not worth it. In that respect, I set the value of Pixelmator, and it doesn’t really matter how much time, effort and money they spent developing it. And let me just say that I think Pixelmator is an awesome application – worth every penny if you don’t need the power of Photoshop like I do.
Ultimately, I think many developers try to do too much with their app. Possibly in an effort to up the perceived value. Make an app you can code in a month that addresses a popular need and sell it for 99 cents. Or make a more complex app and sell it for $39 and sell a lot less copies. Either way, it’s up to the user to decide which to buy, and complaining about it isn’t going to change anything.
One thing is for sure, if you come up with a revolutionary app, or one that is so far above the competitors, people will happily pay for it.
This past Friday night, Facebook pushed out a new update to the service which allows any developer to gain access to your contact info, including home address and cell phone number. They announced this after business hours, most likely so the vast majority of tech-savvy media outlets were home for the weekend.
I never entered my home address or phone number in my Facebook profile, but if you did, I would recommend you delete the info now before developers intent on spamming your phone and home mail box get a hold of it.
In Facebook’s defense, they DO ask you when an app requests this info. But Facebook also knows darn well that the average user isn’t going to understand what it means or how to deal with it. The fact that they announced this on their developer blog late on a Friday night just goes to show you that they know it’s sneaky and you probably wouldn’t agree to it if they put it right on your profile page as an announcement.
The intent of this is feature, I’m sure, is to allow you to log-in to other sites using your Facebook account and when you purchase something, you won’t have to enter that private information manually. But I don’t buy it. Not only does every browser on the market already have a basic auto-fill function, but there are numerous extensions and plugins that also accomplish this – such as 1Password.
I normally ignore such fluff, but this past week I managed to come up with a list of a few things that I think Apple should build-in to Mac OS X to make me happy. Because you know if I want it, chances are that everyone else on the planet does too, right?
For starters Apple, since I’m smarter than your average rock and managed to set up my Mac’s user account with administrative privileges, can you please stop asking me for my God-foresaken password every time I want to install something? Please! I get it, security and all that. But I’ve set myself up as an admin user for a reason. Can you at least offer the option of not asking me for a password? I know, enabling that feature will require me to enter my password, but that’s ok this one time!
Wait Apple, don’t run off just yet, I’ve got more. (more…)
Adobe has added a host of new features with Acrobat X Pro, including:
- The Action Wizard helps users automate and standardize multi-step tasks for maximum productivity.
- New customization options for PDF Portfolios enable designers to create and share custom layouts and themes and develop PDF Portfolios with consistent branding and presentation.
- Tight integration with online services at Acrobat.com allows users to share large files online and streamline collaboration.
- Improvements made to the Preflight tool and printing options enable creative and print professionals to process jobs quickly and accurately.
- Acrobat X Pro also supports the latest versions of the PDF/X-4 and X-5 standards, enabling users to stay current with industry standards.
- Users can speed up everyday work by customizing the Quick Tools area for fast access to the tools they use the most.
Additionally, Adobe has added two new cloud services – Adobe SendNow and Adobe CreatePDF – that will improve document exchange and enable easy PDF creation.
Customers who previously purchased Acrobat 9, 8 or 7 (either Standard or Pro) and have a serial number can upgrade to Acrobat X Pro for $199.
I don’t have a copy yet, so I can’t say if Acrobat X Pro is worth the price of upgrade, but I do know that Adobe is putting a lot of engineering and R&D into Acrobat, so it most likely continues with the tradition of adding useful features and maintaining backwards compatibility and ease of use. When I get around to upgrading, I’ll post my thoughts on this latest version.
Startup keyboard combinations have been around since the early days of the Mac operating system. Holding down specific keys while pushing the power button offer a plethora of options for troubleshooting when your Mac starts up.
Here are the most useful keyboard startup combinations:
|Key/Combo||What it does
|⌥ (Option)||Display all bootable volumes (Startup Manager)|
|⇧ (Shift)||Perform Safe Boot (start up in Safe Mode)|
|C||Start from a bootable disc (DVD, CD)|
|D||Start up in Apple Hardware Test (AHT), if the Install DVD 1 is in the computer|
|T||Start in FireWire target disk mode|
|N||Start from NetBoot server|
|X||Force Mac OS X startup (if non-Mac OS X startup volumes are present)|
|⌘-V||Start in Verbose Mode|
|⌘-S||Start in Single User Mode|
|Mouse button||Eject CD/DVD and start up from hard drive|
Most of these keyboard combinations will work with any modern Mac, but some models may have variations that work or don’t work.
Every once in a while, they updated the desktop lines, but with the exception of a really nice iMac update (to what we have today), there’s been little to get excited about outside the laptop and mobile lines.
Now before you say “oh no, not another ‘Apple is killing the desktop’ article,” let me just say that this isn’t. Only an idiot would make the assumption, observation or claim that Apple is going to give up billions of dollars in sales – especially when their new love affair with mobile hardware requires a Mac to be useful.
Commercial printing is expensive, but there are ways you can save money with little effort if you’re willing to be flexible and spend some time before the bidding process with your printer. The key is communication. Your printer’s sales rep should be most helpful in finding ways to save money on your job. After all, if you’re happy with his or her service, you’re more likely to give him repeat business.
Here are a few tips to help you save a little money on your next print job:
When requesting a bid from your preferred printer, and paper stock isn’t set in stone, be sure to ask your sales rep if they have access to any discontinued paper from the manufacturer. Many times, limited quantities of discontinued paper is available at a heavy discount. It’s a great way to save money on your print job if you’re willing to be flexible.
Consider printing multiple jobs at the same time, on the same paper stock. Many times, paper is only available in large sheet sizes and your job doesn’t quite fill the sheet. You can add a smaller print piece on the same sheet and save money on the print run.
Ask if your printer offers a cash in advance or upon delivery discount. Printers have to pay for the paper and print your job on their dime, then wait for you to pay them. By offering to pay for paper and ink costs, or even the whole job in advance, you may find the printer willing to offer a bit of a discount.
You can save a hefty amount on your print job by specifying a Grade 2 sheet. Premium (Grade 1) paper costs substantially more, and often times is really no better than 2nd grade sheets. When in doubt, ask for a sample from your print sales rep.
Apparently Adobe is toying with the idea of producing a Photoshop file viewing app for Apple’s iPad. John Nack is asking on his Adobe blog if users would like to take it a step further as well, by allowing the user to manipulate layers, and more. Adobe is definitely in development for tablet devices, as evidenced by this report from MacRumors.
Two nifty looking iPhone apps caught my attention this past week, both from RPA Technology. The first, Mobile Mouse Pro turns your iPhone into a wireless controller for your Mac. The combo desktop andiPhone app costs only $1.99 and looks to be uber cool. If you don’t require full control of your Mac, you can use the free Mobile Remote, which allows you to control a variety of audio and video apps on your Mac.
From the same company, Photo Keys offers iPhone users a companion tool to Adobe Photoshop on the desktop. Photo Keys puts the entire Photoshop toolbar, as well as many useful shortcuts right at your fingertips. Photo keys costs $2.99.
Bookmark Syncing with Xmarks:
Xmarks started out as a free extension for Firefox that allowed you to Sync your bookmarks between computers. Its popularity grew quickly, and soon there were versions available for Safari and Google Chrome as well. It was fantastic to be able to keep all my browsers on all my computers (Mac and PC) in sync. But just as soon as its popularity was exploding, they suddenly announced they were shutting down for financial reasons. Apparently, things have changed. According to reports, Xmarks has found a buyer and will make a lot of users very happy.