Tagged: design

Wordify turns images into works of art

Wordify

Wordify turns images into beautiful typographic artwork using words. You’ve probably seen this technique used all over the web. With Wordify, you can do it yourself.

Wordify produces high-quality, fully vectorized PDF output that allows you to further edit the result with professional tools like Adobe Photoshop or Illustrator. That makes Wordify infinitely useful, in my opinion.

I can’t imagine the app would get a ton of use, but if you need to produce something like this for something you’re designing, it’ll pay for itself with one use. And of course, it could be a really fun way to customize family photos.

Wordify is available in the Mac App Store for $3.99.

Design is about communication

Design is about communication. It is about helping clients to realize their goals through a design solution geared toward their questions, concerns, wants, and needs.

Skeuomorphic vs. Flat design is the subject of the article, but in reading it, I found that the arguments made apply to design in general.

Photoshop etiquette for agency designers

Photoshop Etiquette

Photoshop Etiquette is a site dedicated to offering some best practices for web designers using Adobe Photoshop. Of course, many of the tips are applicable for print designers as well.

Naming layers and using folders to group appropriate layers is a pet peeve of mine. There’s nothing worse than opening a PSD file with 75 layers all named “Layer Copy 1 Copy” and set in no particular order.

Got any tips not listed that makes life easier when using Photoshop? Share in the comments below.

How to design direct mail so nobody opens it

Direct mail is still one of the more popular and successful methods of marketing for many companies. It puts your product or service in the hands of consumers where, hopefully, they read it and keep it on the kitchen table for a while—increasing the chance that the consumer acts on it.

With so much competition in the consumer’s mailbox, you have to design the piece for clear readability and quick communication of your message. Tell the reader too much and you risk them not reading the entire piece. Don’t tell them enough and they lose interest and toss it in the bin.

Rather than go into all the best practices of designing direct mail, I thought I would share my thoughts on a direct mail piece I received recently.

Bad direct mail
(more…)

Test your outdoor board design for readability

Outdoor board creative test

If you find yourself design billboards, you would be wise to test your design for readability. There are several ways designers have tested their work over the years, but Lamar Outdoor has by far one of the coolest (and easiest) ways to do it.

Visit the Lamar Outdoor Creative Test page. You can upload a JPG of your outdoor board (300×150 pixels at 72 dpi works best), then answer a few questions about the test view you would like to see. You can choose the type of outdoor board (bulletin, poster, bus shelter, etc.), a rough or smooth road, and the typical speed of the vehicle (20, 50 or 70MPH).

Once you click Drive, a video of what your outdoor board will look like to the driver under your parameters will be displayed in a clean, simple movie.

While not perfect, Lamar’s testing tool offers you a quick and free way to test for readability.