Following up with a previous post on showing your client logo design options, I have a new article to share with you.
20 Myths of Logo Design Busted covers quite a few pain-points for designers and clients.
I must say though, I believe #2 is almost always false. You and your client are not Sony, Google, Microsoft or Facebook. Your client needs a logo mark, if for no other reason than having a favicon for your website.
And #17 is complete bullshit. There’s absolutely nothing wrong with using clipart in a logo. Obviously you should customize the snot out of the clip art, using only the necessary pieces of it, etc. But to make an “absolutely never” statement like that is just foolish. The only absolute rule in design is that there are no absolutes.