Go ahead, tell me you weren’t trying to name every one of those logos while watching the video…
Stuart Hall offers an interesting look at the colors of app icons on iOS and the Mac in this article. Blue, by far, is the most popular color; but if you want to stand out from the crowd, purple is probably the coolest color to go with! I’m actually surprised at how few apps use the pink/purple hues.
I’ve always appreciated someone who has multiple talents. But I much prefer someone who does one or two things extremely well over someone who does a mediocre job at everything.
This article is a must read.
Ever wonder how some “designers” can afford to sell logos for $5? Surely they spend hours upon hours concepting, and even more choosing the fonts, colors, etc., right? The image above, What kind of logo do you get for $5, should explain everything.
And that’s what you as a legitimate designer are up against. Some hack who buys a $1 piece of pre-made logo clip-art and sells them (probably to multiple companies) for $5 after what is probably 2-minutes of “design work.” When you look at it that way, you can see how these people actually do make money.
What I find sad is not the fact that someone would pull this type of money-making stunt, but that there are so many companies that fall for it. They willingly accept pre-made clip-art as the visual “face of their company.”
“A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important that the product it signifies; what it represents is more important than what it looks like.”
One of my 9 Rules to Creating a Logo is to design it in black & white only. The reason for this is that you don’t want the client to focus on the colors in the early stages of the design. It’s more important to get the typography and the actual logo mark right before worrying about specific colors.
That being said, once the client approves the basic logo, it’s important to choose the right colors. Color needs to be appropriate for your product or service, but it also needs to stand-out from competitors. When you look at the logos of large companies, you begin to see a reason for the colors they chose.
WeLogoDesigners has published A Guide to Choosing the Right Colors For Your Brand that offers some advice and psychology behind choosing the right colors for your logo.
I came across this freebie the other day and thought I would share it, since it’s something virtually every freelance designer will encounter at some point in their career. Dealing with clients who don’t want to pay sucks, so any insight into avoiding them to begin with is welcome advice.
The free 74-page eBook (requires an email address) is available for download here.