Google has published their year-end Zeitgeist for 2008. After a whirlwind year of election news, economy woes, and the lead-up to the showstopping Summer Games in Beijing, Google looked back to see what was on the minds of Americans through it all. One thing's for sure: it was a wild ride.
Google - Fastest Rising (U.S.):
"Fastest rising" means Google looked at the most popular searches conducted for 11 months of 2008 and ranked them based on how much their frequency increased compared to 2007.
- Obama
- Facebook
- ATT
- iPhone
- YouTube
- Fox News
- Palin
- Beijing 2008
- David Cook
- surf the channel
The Zeitgeist also lists the most searched-for terms in categories such as news, books, images, politics, showbiz, sports, and more. If you don't live in the U.S., you can also choose to view the World-wide results as well.
YahooBuzz! - Most searched:
In comparison, Yahoo Buzz! lists their top 10 searches of 2008 on Yahoo.com a little differently - well, a LOT differently:
- Britney Spears
- WWE
- Barack Obama
- Miley Cyrus
- RuneScape
- Jessica Alba
- Naruto
- Lindsay Lohan
- Angelina Jolie
- American Idol
I don't want to categorize people, nor do I care which search-engine you choose to use. But I think the results clearly show the type of people are using Google vs. Yahoo for their search needs.
It's fairly clear to see why Yahoo is in such bad shape, at least for me anyway. The type of people searching for Lindsay Lohan, Britney Spears and WWE wrestling just aren't the type of people a company targets for their advertising, for the most part. In addition, Google's Web-based tools such as Google Docs, Reader, Gmail and the plethora of other apps just make it so easy to set iGoogle as your home page and not bother to look elsewhere for your search needs.