Companies use color to trigger an emotion from us. Here’s a great little article about why designers choose the colors they do.
…if you create the color in Illustrator, choose “Process Color” for the Color Type, select the “Global” option, and add the color to your Library, the color is added to the Library as a spot color, not a process color.
Keith Gilbert offers a simple and to-the-point explanation and solution to the problem.
Brands are built over time. In the beginning it’s important to simply target a color that will do three things:
• Resonate with your target audience
• Capture the emotion and tone of your brand
• Separate yourself from your competition
Stuart Hall offers an interesting look at the colors of app icons on iOS and the Mac in this article. Blue, by far, is the most popular color; but if you want to stand out from the crowd, purple is probably the coolest color to go with! I’m actually surprised at how few apps use the pink/purple hues.
Here’s something every InDesign user should know, but almost none do: InDesign, by default, completely ignores CMYK profiles you have embedded in your images.
If you’ve used InDesign for a few years, you’ve probably figured it out. If not, give this excellent article by David Blatner a read.
So what’s the difference between CMYK and RGB? CMYK vs. RGB at CreativePro has the quick answer.
For what it’s worth, I haven’t converted a file to CMYK in a long time. Since virtually everything I design ends up leaving my computer as a PDF/X-1a, I have InDesign convert to CMYK in the PDF-making process. You should note that this only works if you have a fully color managed workflow.
When you get to own a color as much as Coca-Cola does, you don’t need much more around it.
The wrong color can make a great logo look like something a friend left on your bathroom floor the morning after a party.
Take a look at this brief article at FastCoDesign, then ask yourself: How much does color define a logo? Truth-be-told, you should probably spend nearly as much time thinking about your color use as you do designing the logo.