Tagged: color

Let’s talk color

Brands are built over time. In the beginning it’s important to simply target a color that will do three things:
• Resonate with your target audience
• Capture the emotion and tone of your brand
• Separate yourself from your competition

Red, green, blue: the colors of app icons

App Icon Colors

Stuart Hall offers an interesting look at the colors of app icons on iOS and the Mac in this article. Blue, by far, is the most popular color; but if you want to stand out from the crowd, purple is probably the coolest color to go with! I’m actually surprised at how few apps use the pink/purple hues.

The psychology behind color

Color Wheel
Color has an incredible ability to tell stories and infer emotions, which is why so many film auteurs—not to mention designers and marketers—have spent time trying to understand its hidden power. But are there any universal rules when it comes to using color?

What’s the difference between CMYK and RGB?

Color GamutSince the dawn of desktop publishing, it’s been unquestioned that Thou Shalt Convert to CMYK. Those who submitted RGB files were considered uninformed, even uncivilized.

So what’s the difference between CMYK and RGB? CMYK vs. RGB at CreativePro has the quick answer.

For what it’s worth, I haven’t converted a file to CMYK in a long time. Since virtually everything I design ends up leaving my computer as a PDF/X-1a, I have InDesign convert to CMYK in the PDF-making process. You should note that this only works if you have a fully color managed workflow.

Color defines a logo

When you get to own a color as much as Coca-Cola does, you don’t need much more around it.

The wrong color can make a great logo look like something a friend left on your bathroom floor the morning after a party.

Take a look at this brief article at FastCoDesign, then ask yourself: How much does color define a logo? Truth-be-told, you should probably spend nearly as much time thinking about your color use as you do designing the logo.