25 examples of simple and elegant brand identity design. Ranging from print to digital, these different brands will give you a better idea of what you need to do to get it right.
A 220-page PDF manual on “Everything You Wanted to Know About Logos But Didn’t Know Who To Ask.” I haven’t gotten through the entire book, but what I have read is pretty good so far. Thanks to the Logo Factory for the book, and for making it freely-available to designers everywhere.
If you’re a web designer, you’re no doubt a bit frustrated with OS X’s built-in color picker. Skala Color aims to improve it with a plug-in that enhances the standard color picker by adding a few handy features.
Skala Color works by adding a tab to the color picker. It works in much the same way – you adjust the brightness and saturation by dragging the color sample circle around. You can also adjust the hue, on the fly, by dragging the outer edge of the circle around. As you adjust the color, a larger sample bar appears allowing you to really target the exact hue you’re looking for.
One of the most popular articles (at least by page views) here at The Graphic Mac is 9 rules to creating a logo you can live with and still get paid. I wrote it back in 2008, but the advice is still absolutely valid today.
I recently came across 6 common mistakes in logo design at SitePoint. It’s an excellent article by Kerry Butters, and offers some pretty good insights into logo design. While there is some similar advice in Kerry’s article, a few of the points she makes I wish I had included in my article years ago.
If you’re relatively new in the business, or you’re working on your first logo design project, you should definitely take a look at both articles. They offer some great advice.
Extensis released a new update for Suitcase Fusion 5, the best font manager for the Mac on the market (in my opinion). This latest update is free to existing Fusion 5 users, and advances features which foster design inspiration, including a new Fontspiration panel which showcases the latest and most cutting edge typography via a Pinterest feed. Clicking on an image in the panel loads the Pinterest page containing the image, where you can also view the rest of the Extensis Fontspiration Pinterest Board.
The update also doubles the collection of QuickComp templates, a new feature introduced in Suitcase Fusion 5 that allows you to quickly view font combinations in various pre-built layouts for magazines, newspapers, and mobile formats.
I’ve reviewed Suitcase Fusion’s features in the past, and this update adds even more for designers who use a wide variety of fonts in their day-to-day work. There are certainly other font managers out there, but I’ve not come across one that offers more useful tools beyond simple font organization the way Fusion does.
The update to Suitcase Fusion 5 update is free. New users can purchase it for $99.95 or try the free demo to see if it fits into your creative workflow.
InspiredMag has put together a list of design trends for Keynote/PowerPoint presentations. If you routinely build presentations, it’s worth taking a look. If there’s one thing I can’t stand, it’s a Keynote presentation that doesn’t follow these (mostly) obvious rules of design.