There are always exceptions to every rule, but there are very few exceptions to THESE rules. Great article by Ben Brychta over at Inkbot Design.
Even if the makers of Monster Energy Drinks were satanic devil worshiping heathens, I doubt they would spend the time and money trying to hide that much devilishness in their logo/package design. Corporate greed would take over.
Fellow designers, this is the type of thing we’re constantly up against. So the next time your client asks you to make the logo “pop,” you can tell them that you’re afraid that details are the devils work. Or some such horseshit.
Just because it looks great and is readable on YOUR screen, doesn’t mean that’s the case for your viewers. I like to stick with 14-16 point text for emails and web, and about 28-32 for PowerPoint/Keynote presentations being viewed on large-screen HDTVs. Anything smaller and you run the risk of your carefully crafted text being unreadable. There are exceptions, of course—but I almost always stick with those sizes.
There’s actually a science behind the best font size for the web. There’s a lot of geeky gibberish in the article (which I personally found interesting), so if you don’t care about all that just scroll down to the bottom of the article and you’ll find a chart of recommended sizes for desktop, laptop, phone and TV viewing.
This is some fantastic advice for designers of all disciplines, but particularly web designers. Ask good questions. The right questions. This is the foundation of a good creative brief.
My personal favorite is to simply ask “what is the goal?” The article even illustrates it almost exactly how I typically phrase it.
Janice Gervais at A List Apart covers that question and more, and ends the article with a bit of design truth: “Your work reflects your level of understanding.”
Companies use color to trigger an emotion from us. Here’s a great little article about why designers choose the colors they do.
While working in their garage in 1977, Steve Jobs and Steve Wozniak asked Rob Janoff, who had studied design, to create a logo for their first Apple products. When Janoff went to Jobs with final sketches, everything went very smoothly, and the bitten apple has been the symbol of the brand ever since.
The bite of the apple was a “fix.” Genius.