Tagged: design

From the ‘no-duh’ department: Print is more valuable than digital

print value

As a primarily print designer, the news of Temple University’s Fox School of Business study that showed that print (advertising) is more valuable than digital was music to my ears. That being said, I have to wonder why it took what I’m sure was a time-consuming and expensive study to illustrate the obvious. Here are my thoughts on their findings:

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Red, green, blue: the colors of app icons

App Icon Colors

Stuart Hall offers an interesting look at the colors of app icons on iOS and the Mac in this article. Blue, by far, is the most popular color; but if you want to stand out from the crowd, purple is probably the coolest color to go with! I’m actually surprised at how few apps use the pink/purple hues.

$5 logos: The sad state of design

$5 logo designs

Ever wonder how some “designers” can afford to sell logos for $5? Surely they spend hours upon hours concepting, and even more choosing the fonts, colors, etc., right? The image above, What kind of logo do you get for $5, should explain everything.

And that’s what you as a legitimate designer are up against. Some hack who buys a $1 piece of pre-made logo clip-art and sells them (probably to multiple companies) for $5 after what is probably 2-minutes of “design work.” When you look at it that way, you can see how these people actually do make money.

What I find sad is not the fact that someone would pull this type of money-making stunt, but that there are so many companies that fall for it. They willingly accept pre-made clip-art as the visual “face of their company.”

The psychology behind color

Color Wheel
Color has an incredible ability to tell stories and infer emotions, which is why so many film auteurs—not to mention designers and marketers—have spent time trying to understand its hidden power. But are there any universal rules when it comes to using color?