This is some fantastic advice for designers of all disciplines, but particularly web designers. Ask good questions. The right questions. This is the foundation of a good creative brief.
My personal favorite is to simply ask “what is the goal?” The article even illustrates it almost exactly how I typically phrase it.
Janice Gervais at A List Apart covers that question and more, and ends the article with a bit of design truth: “Your work reflects your level of understanding.”
Companies use color to trigger an emotion from us. Here’s a great little article about why designers choose the colors they do.
While working in their garage in 1977, Steve Jobs and Steve Wozniak asked Rob Janoff, who had studied design, to create a logo for their first Apple products. When Janoff went to Jobs with final sketches, everything went very smoothly, and the bitten apple has been the symbol of the brand ever since.
The bite of the apple was a “fix.” Genius.
The late Steve Jobs was a master presenter. Part of what made him so good was the simplicity of his Keynote presentations. Here are 10 Presentation Design Tips from Envato that can help you create a more compelling presentation.
My two pet peeves: Color and repetitive obviousness.
Bad color combinations can absolutely destroy an otherwise good presentation. It’s easy to use a decent color palette, but a unique and bold color combination can really make your presentation memorable.
Repeating the obvious drives me batshit crazy. Please, for the love of God, don’t place your logo in the corner of every slide! And if you’re pitching company X for their business, don’t put their logo on every slide either—they know who they are, and they probably remember who you are since you probably just told them on slide one.
Brands are built over time. In the beginning it’s important to simply target a color that will do three things:
• Resonate with your target audience
• Capture the emotion and tone of your brand
• Separate yourself from your competition
What should I charge for my design services? There’s no easy answer to this often asked question. Check out this rate calculator.
While most of this article focuses on logo design, much of it can apply to any design work. If nothing else, take a look at #2, 4, 6 and 8.
It won’t be immediately obvious, but just hover your mouse over everything and click. Very un-slick design on top of some clever thinking, if you ask me.
Some great advice for designing T-shirts that people will want to wear! Much like buying a house, it’s all about location, location, location.