Tagged: design

iMac Pro first impressions

iMac Pro
Let me be clear, I haven’t even seen an iMac Pro in person. If you want a fantastic first-impressions review of the iMac Pro from someone who has, look no further than Rene Ritchie’s iMac Pro first impressions: Beauty of a beast review at iMore. It’s excellent.

As for me, I think there’s a whole lot to love about Apple’s latest pro-level Mac. It’s the most powerful Mac Apple has ever made, and that includes the Mac Pro. It’s so powerful that I can’t recommend any designer buy one. In fact, I can’t recommend anyone buy it that doesn’t do very high-end video, animation or 3D rendering work on a daily basis.

There is simply no use-case scenario for a print or web designer for this beautiful beast of a Mac that justifies its price. I’m not saying it’s overpriced, not at all. The iMac Pro is actually priced cheaper than any DIY PC you can find. It’s just so much more computer than is necessary to do any manner of print or web design work. Buy a decked-out regular iMac and use the extra money for nice peripherals and upgrades, and pocket the rest of the money—or get yourself a MacBook Pro for taking work on the road.

Design Advice: Copyrighting your work

Binded
If you work for a company, you likely have little-to-no control over the work you create. The company generally owns the copyright on anything and everything you do. But if you’re a freelancer, it’s a whole different ballgame.

I’m not a lawyer, nor do I play one on TV; so I don’t want to go down the copyright rabbit hole here. That being said, I have found a nifty service that can help you with legal copyright issues you may run into. Check out Binded: Copyright made simple.

In a nutshell, Binded allows you to upload your creative work upon creation, creating a permanent record of copyright ownership. At this point, that’s all the service is. But according to their site, they plan on doing a whole lot more—including the ability to officially register your copyright. Take a look at their FAQ page for more details.

Binded seems like a pretty cool service for creatives, particularly photographers and graphic designers.

The absolute worst things to do with PowerPoint presentations

PowerPoint mistakes
I know how to read, goddammit—and I can read the slide faster than you can read it to me. Not to mention, you sound like an uninformed idiot that had an intern copy & paste text from Google into a slide.
In Worst Ways to Use PowerPoint, you’ll pick-up a few tips to make your PowerPoint/Keynote presentations much better. While most designers learn these tips early on in their career, sometimes we need a little reminder. But mostly I hope this gives you ammunition to share with a client or boss that thinks “more is better.”

How to create engaging images for social media

Engaging social media images

David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines.

Back then, social media didn’t exist. If it did, Ogilvy would probably give equal time to creating the perfect complementary image.

The Buffer.com blog has some great tips for creating social media graphics. The article is meant for non-designers, but if you’re new to social media marketing, it’s worth the read.