Tagged: design

So, what exactly is branding?

Mention a luxury brand like Rolex and the associations that spring to mind are likely to include wealth, prestige, status, craftsmanship, heritage, exploration. Whatever your take on someone who sports a $30,000 Daytona, it’s probably going to be different from what you think when I mention Swatch. Fun, colourful, cheeky, playful, inexpensive… and no less a reflection of its wearer than a Rolex.

The fact that a cheap, mass-produced Quartz timepiece keeps time more accurately than a hand-crafted masterpiece costing the price of a small car is irrelevant.

Brands ceased to be expressions of product truth a long time ago; in branding, perception trumps reality.

What your customer thinks of you when they hear your name. THAT is your brand, not your logo, your font, your colors or your website.

8 tips for combining typefaces

type tips
You finally chose a typeface that’s perfect for your next print or screen design project. Good job, but don’t break out the bubbly just yet. For many projects, one font isn’t enough to create visual interest and establish the information hierarchy. And when you have multiple typefaces, you want to be sure that they work well together.

Font use inspiration

Font inspiration
Have a look at FontsInUse for some great font inspiration for your next design job. The examples are large images, complete with the names of the fonts used in the piece. There’s some really great work here, definitely worth checking out.

From the ‘no-duh’ department: Print is more valuable than digital

print value

As a primarily print designer, the news of Temple University’s Fox School of Business study that showed that print (advertising) is more valuable than digital was music to my ears. That being said, I have to wonder why it took what I’m sure was a time-consuming and expensive study to illustrate the obvious. Here are my thoughts on their findings:
(more…)

Free eBook: Web Design Book of Trends

Web Design Trends eBook

Great read for aspiring and experienced web designers and managers—and completely free.
Web Design Book of Trends 2015-2016

  • 10 timeless trends completely explained with plenty of tips
  • 166 hand-picked examples showing the best techniques
  • 100 of our favorite design resources curated for you
  • Dozens of visual case studies revealing the methods behind eye candy
  • Best practices shown from companies like Adidas, Intercom, Reebok, Apple, BMW, Spotify, Jawbone, Versace, and many more.

Download Web Design Book of Trends 2015-2016 here.

Red, green, blue: the colors of app icons

App Icon Colors

Stuart Hall offers an interesting look at the colors of app icons on iOS and the Mac in this article. Blue, by far, is the most popular color; but if you want to stand out from the crowd, purple is probably the coolest color to go with! I’m actually surprised at how few apps use the pink/purple hues.