Companies use color to trigger an emotion from us. Here’s a great little article about why designers choose the colors they do.
While working in their garage in 1977, Steve Jobs and Steve Wozniak asked Rob Janoff, who had studied design, to create a logo for their first Apple products. When Janoff went to Jobs with final sketches, everything went very smoothly, and the bitten apple has been the symbol of the brand ever since.
The bite of the apple was a “fix.” Genius.
The late Steve Jobs was a master presenter. Part of what made him so good was the simplicity of his Keynote presentations. Here are 10 Presentation Design Tips from Envato that can help you create a more compelling presentation.
My two pet peeves: Color and repetitive obviousness.
Bad color combinations can absolutely destroy an otherwise good presentation. It’s easy to use a decent color palette, but a unique and bold color combination can really make your presentation memorable.
Repeating the obvious drives me batshit crazy. Please, for the love of God, don’t place your logo in the corner of every slide! And if you’re pitching company X for their business, don’t put their logo on every slide either—they know who they are, and they probably remember who you are since you probably just told them on slide one.
Brands are built over time. In the beginning it’s important to simply target a color that will do three things:
• Resonate with your target audience
• Capture the emotion and tone of your brand
• Separate yourself from your competition
What should I charge for my design services? There’s no easy answer to this often asked question. Check out this rate calculator.
While most of this article focuses on logo design, much of it can apply to any design work. If nothing else, take a look at #2, 4, 6 and 8.
It won’t be immediately obvious, but just hover your mouse over everything and click. Very un-slick design on top of some clever thinking, if you ask me.
Some great advice for designing T-shirts that people will want to wear! Much like buying a house, it’s all about location, location, location.
CareerBuilder recently surveyed 2,298 U.S. hiring managers and human resources professionals and asked what would make them automatically dismiss a candidate from consideration. Some of the biggest resume mistakes they communicated were:
• Resumes that don’t include a list of skills – 30 percent
• Resumes printed on decorative paper – 20 percent
• Resumes that detail more tasks than results for previous positions – 16 percent
• Resumes that include a photo – 13 percent
• Resumes that have large blocks of text with little white space – 13 percent
For graphic designers, those particular mistakes are inexcusable. As someone who has hired designers and production artists, one of my biggest pet-peeves is seeing a resume where the first item below the name/contact info at the top is an “Objective” paragraph. I immediately throw those resumes in the trash bin. I know what your objective is… it’s to GET THE DAMN JOB!
My tiny exaggerations were about to become a dangerous contribution to a lie that ended up permanently injuring people.
This was a fantastic (and completely sad) read, especially when you get to the meat of the story in Part 2 of the article (linked at the bottom of the article). It’s a shocking news story.
Sometimes you have to pause and think about the clients you’re working with. 99.9% of the time, they’re great people. But there may come a day when you find the corporation behind the people aren’t so great.