While working in their garage in 1977, Steve Jobs and Steve Wozniak asked Rob Janoff, who had studied design, to create a logo for their first Apple products. When Janoff went to Jobs with final sketches, everything went very smoothly, and the bitten apple has been the symbol of the brand ever since.
The bite of the apple was a “fix.” Genius.
While most of this article focuses on logo design, much of it can apply to any design work. If nothing else, take a look at #2, 4, 6 and 8.
“A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important that the product it signifies; what it represents is more important than what it looks like.”
One of my 9 Rules to Creating a Logo is to design it in black & white only. The reason for this is that you don’t want the client to focus on the colors in the early stages of the design. It’s more important to get the typography and the actual logo mark right before worrying about specific colors.
That being said, once the client approves the basic logo, it’s important to choose the right colors. Color needs to be appropriate for your product or service, but it also needs to stand-out from competitors. When you look at the logos of large companies, you begin to see a reason for the colors they chose.
WeLogoDesigners has published A Guide to Choosing the Right Colors For Your Brand that offers some advice and psychology behind choosing the right colors for your logo.