I came across an article at ZDNet this past week that just drove me absolutely crazy. It serves me right for reading anything from ZDNet—because with little exception, they have no idea what they’re talking about when it comes to Apple and the Mac. But when I saw the headline: “Is Jony Ive killing the Mac?” I just couldn’t resist clicking through.
The first thing that got my hair up about the article is that other than the headline and the summary at the top, the article makes no mention of Ive, or why the author seems to think the Mac is being systematically killed off by him. I’ve spoken to Jony Ive personally, and he assures me that he isn’t a killer.
Disclaimer: I haven’t spoken to Jony Ive, but I’m willing to bet the only thing he’s killed at his time at Apple is a mountain of bad ideas.
Even if you don’t bother to read the rest of the article, or actually believe that Mac OS X has gone to hell, most Mac users know that Jony Ive has had absolutely nothing to do with OS X up to this point. Obviously the headline is click-bait in an effort to gather more page views.
I’ve put together a few thoughts about some of the author’s touch points here.