Bad direct mail

How to design direct mail so nobody opens it

With so much competition in the consumer’s mailbox, you have to design a direct mail piece for clear readability and quick communication of your message. Tell the reader too much and you risk them not reading the entire piece. Don’t tell them enough and they lose interest and toss it in the bin.

Rather than go into all the best practices of designing direct mail, I thought I would share my thoughts on a direct mail piece I received recently.


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Touchfire keyboard

Touchfire keyboard turns your iPad screen into a responsive keyboard

The Touchfire iPad Keyboard fits right over the iPad’s on-screen keyboard and is completely transparent, so you can always see the keys underneath it. When you type, the Touchfire keyboard responds with just the right amount of resistance and spring-back to feel like a lively and responsive keyboard.

If you use your iPad for emailing and writing, this look like a really cool thing to have!


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