Category: General

General creative topics

Tips for a better presentation

Presentation color
The late Steve Jobs was a master presenter. Part of what made him so good was the simplicity of his Keynote presentations. Here are 10 Presentation Design Tips from Envato that can help you create a more compelling presentation.

My two pet peeves: Color and repetitive obviousness.
Bad color combinations can absolutely destroy an otherwise good presentation. It’s easy to use a decent color palette, but a unique and bold color combination can really make your presentation memorable.

Repeating the obvious drives me batshit crazy. Please, for the love of God, don’t place your logo in the corner of every slide! And if you’re pitching company X for their business, don’t put their logo on every slide either—they know who they are, and they probably remember who you are since you probably just told them on slide one.

Inside the mill: How an Apple rumor gets made

Apple rumors

You’ve definitely heard an Apple rumor before. Like, maybe there won’t be a headphone jack on the next iPhone? Or that iTunes is getting a major overhaul. They come from “unnamed,” “well-placed,” “reliable” sources who are “familiar with the company’s thinking,” or a blurry factory photo of unknown origin.

How does a piece of information from one of the world’s most secretive companies materialize online? It’s a much more opaque process than you might expect.

If you’ve followed Apple rumors online for any amount of time, none of this has escaped your notice. That being said, the last several years have seen “legit” media outlets jumping into the game, and quoting these sites as fact. As for me, I’ve found that 90% of “rumors” are little more than common sense guesses based on technology and past actions by Apple. The rest, well… I just wait for the official announcements before I get too excited about anything.

Quick way to improve your resume

Start by framing your bigger picture before adding those smaller bullet points. Tell compelling before-and-after stories. Hiring managers will see what you have done — and can do for them. You’ll show how you’d improve their organizations, based on what you’ve done in the past.

I completely agree that telling a potential employer of specific actions you took that resulted in positive outcomes is much better than simply telling them your title and typical job duties.

Apple enters the energy business

Apple Energy

Apple’s Singapore solar project

Last week, Apple quietly dropped a bombshell in the energy industry, launching an entirely new subsidiary called Apple Energy that will manage the complexities of its renewable energy efforts.

What started out as simply “the right thing to do,” Apple is now seeking the ability to sell energy to end users and other companies. I don’t see Apple making a windfall from selling renewable energy, but the fact that they could essentially make a profit off their own energy use is, well… it’s typical Apple.

I think it’s awesome that Apple is doing this—no matter what the true reason—and I hope other companies follow.

Suitcase Fusion 7: It’s kind of a big deal

Suitcase Fusion 7 iconAs a graphic designer, I have a small set of tools that I depend on and trust. Since fonts are the lifeblood of most designers, a great font manager is vital to our workflow. I’ve been using Suitcase for decades because I’ve found it to be the best all-around tool for the job. It’s compatible with all my design apps, it’s fast and stable, and it offers just the right amount of nice new features to keep me upgrading. I fear that my reviews of each new release are beginning to sound like a broken record. (more…)

Let’s talk color

Brands are built over time. In the beginning it’s important to simply target a color that will do three things:
• Resonate with your target audience
• Capture the emotion and tone of your brand
• Separate yourself from your competition