The case for vertical video

Vertical video viewing

Does your business record vertical videos for social media?

In years gone by, recording and uploading video with the camera held vertically was looked upon with ridicule, producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off.

But times are changing.

While horizontal is the way to go on web pages and other presentation methods, social media is (and probably always will be) a vertical format. It makes no sense to fight it. SocialMediaToday makes the case for shooting vertical video.

How to make your Adobe Illustrator documents much smaller

If you’ve used Adobe Illustrator for any amount of time, you’ve probably created a complicated piece of artwork. Those files can be fairly large, making file transfer and storage cumbersome. Thankfully there’s a simple way to drastically reduce your file sizes.

When saving your files, choose the native AI format. This offers you the most flexibility, and the ability to reduce the files. You’ll also want to tick the Create PDF Compatible File box. This allows Illustrator to recover the file should the program crash.

Illustrator Options
In the Illustrator Options dialog box that pops up, tick the Use Compression box. That’s it! Instant smaller files.

Now you may have guessed that ticking that PDF Compatible File box also adds some overhead to the file, so if you’re looking for the smallest file size possible, go ahead and uncheck the box.

Illustrator file sizes
As you can see in the image above, the original Illustrator file weighs-in at 101.2 MB. Saving the file with PDF Compatibility and Compression reduces the file to 63.7 MB. Unchecking the PDF Compatibility box reduces the file even further to 25.4 MB in size.

That’s a big savings!

Carpool Karaoke: The Series — official trailer

Based on the segment that has become a global, viral video sensation on The Late Late Show with James Corden, the new CARPOOL KARAOKE series features 16 celebrity pairings riding along in a car together as they sing tunes from their personal playlists and surprise fans who don’t expect to see big stars belting out tunes one lane over.

Season 1 guests include:
James Corden, Will Smith, Billy Eichner, Metallica, Alicia Keys, John Legend, Ariana Grande, Seth MacFarlane, Chelsea Handler, Blake Shelton, Michael Strahan, John Cena, Shaquille O’Neal, and many more.

Apple’s rounded-corner icons

Apple's rounded corners
I’ve always thought there was just something ‘different’ about Apple’s rounded corner icons. I wish I could explain it, but there’s something comfortable and soothing about Apple’s implementation of rounded corners when compared to virtually every other company that tries.

Free font: Satellite

Satellite font
Satellite, a free font by designer Matt Yow, is a geometric sans serif with 194 glyphs. Standard & discretionary ligatures & directional arrows are included as well as multiple language support.