Does your business record vertical videos for social media?
In years gone by, recording and uploading video with the camera held vertically was looked upon with ridicule, producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off.
But times are changing.
While horizontal is the way to go on web pages and other presentation methods, social media is (and probably always will be) a vertical format. It makes no sense to fight it. SocialMediaToday makes the case for shooting vertical video.
This is some fantastic advice for designers of all disciplines, but particularly web designers. Ask good questions. The right questions. This is the foundation of a good creative brief.
My personal favorite is to simply ask “what is the goal?” The article even illustrates it almost exactly how I typically phrase it.
Janice Gervais at A List Apart covers that question and more, and ends the article with a bit of design truth: “Your work reflects your level of understanding.”
The late Steve Jobs was a master presenter. Part of what made him so good was the simplicity of his Keynote presentations. Here are 10 Presentation Design Tips from Envato that can help you create a more compelling presentation.
My two pet peeves: Color and repetitive obviousness.
Bad color combinations can absolutely destroy an otherwise good presentation. It’s easy to use a decent color palette, but a unique and bold color combination can really make your presentation memorable.
Repeating the obvious drives me batshit crazy. Please, for the love of God, don’t place your logo in the corner of every slide! And if you’re pitching company X for their business, don’t put their logo on every slide either—they know who they are, and they probably remember who you are since you probably just told them on slide one.
Some great advice for designing T-shirts that people will want to wear! Much like buying a house, it’s all about location, location, location.
CareerBuilder recently surveyed 2,298 U.S. hiring managers and human resources professionals and asked what would make them automatically dismiss a candidate from consideration. Some of the biggest resume mistakes they communicated were:
• Resumes that don’t include a list of skills – 30 percent
• Resumes printed on decorative paper – 20 percent
• Resumes that detail more tasks than results for previous positions – 16 percent
• Resumes that include a photo – 13 percent
• Resumes that have large blocks of text with little white space – 13 percent
For graphic designers, those particular mistakes are inexcusable. As someone who has hired designers and production artists, one of my biggest pet-peeves is seeing a resume where the first item below the name/contact info at the top is an “Objective” paragraph. I immediately throw those resumes in the trash bin. I know what your objective is… it’s to GET THE DAMN JOB!
As a primarily print designer, the news of Temple University’s Fox School of Business study that showed that print (advertising) is more valuable than digital was music to my ears. That being said, I have to wonder why it took what I’m sure was a time-consuming and expensive study to illustrate the obvious. Here are my thoughts on their findings:
Great article! The days of a logo design NEEDING to work in black & white are long-gone. That being said, a great logo design WILL work in black & white—perhaps with a little modification. So if your logo doesn’t work in black and white, perhaps you should re-think it.
While the linked article goes against my advice on creating a logo you can live with and still get paid, I still stand behind what I wrote back in 2008.
I’ve always appreciated someone who has multiple talents. But I much prefer someone who does one or two things extremely well over someone who does a mediocre job at everything.
This article is a must read.
“A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important that the product it signifies; what it represents is more important than what it looks like.”