Type: Link

Google JPG is 35% smaller/higher-quality – but you’ll never use it

Google has come up with an algorithm that reduces JPGs by 35%, or maintains existing file sizes but dramatically improves quality. The new JPG is 100% compatible with existing programs and web browsers on all platforms. It’s 100% open-source and compatible with the current JPG standard.

And not a single person will ever use it.

Ok, maybe that’s a bit of a stretch. I’m sure some people at Google will use it. And probably a few geeks who like to tinker, but don’t rely on producing visual graphics for income.

Just because it’s free, or offers the end-user a better user experience, doesn’t mean it’ll actually be popular. Unless Google can convince EVERY LAST IMAGE EDITOR ON THE PLANET to use it by DEFAULT, it’s not going to matter. Google Maps is better than Apple’s iOS Maps. Wanna guess which map app is more popular on the iPhone despite that? Convenience trumps everything.

One has to wonder what the point is. Coming from Google, the angle they take is faster website loading.

I’m sorry, but having a 100kb JPG be reduced by 35% means absolutely nothing. The site is not going to load faster, because a 100kb JPG loads instantly to begin with. Ridding a site of Javascript for tracking and ad-serving is the only thing that’s going to speed up a website (something we know Google is never going to do). Heck, I get emails with 1MB animated GIF images in them that load virtually instantly.

But if Google can convince Adobe to use the algorithm as the default in Photoshop when saving JPGs, I’ll be happy to re-save a ton of old JPGs that are still 30MB in size due to their massive size and PPI settings.

What’s Apple’s next chapter in podcasting?

If I had to place a bet on a major change in Apple’s approach to podcasting, I’d place it on adding money to the equation.

Jason Snell over at SixColors covers a lot of Podcasting history in this article, and I think it’s all pretty much spot-on.

Apple has a virtual monopoly when it comes to Podcasting—pretty much owning the distribution of them with iTunes, and with a huge portion of the overall audience using an iPhone and Podcast app to listen to them. The only thing left for Apple to do in this arena is figure out a way to make more money.

Swatch: The next company to be destroyed by Apple

Swatch watches

Swatch Group AG said it’s developing an alternative to Apple’s iOS and Google’s Android operating systems for smartwatches as Switzerland’s largest maker of timepieces vies with Silicon Valley for control of consumers’ wrists.

Mark your calendars folks. By “sometime around the end of 2018,” a company that doesn’t know dick about making an OS platform that is secure, feature-packed, or useful—and is famous for the watches seen above—is going to put-out a great smartwatch to compete with Apple Watch. Pffftt!

The road is littered with the steaming, smelly carcasses of companies that thought they could even produce a smartwatch, let alone one that competes with Apple. Even the mighty Samsung couldn’t do it, and stuck with Android… which despite popular belief is a virtual non-starter as far as competition with Apple is concerned.

Swatch says their building an alternative to iOS & Android. I simply say: Muahahahahaaaa! If I had to guess, I would say that Swatch will eventually release a really nice looking Pebble watch in 2019, with the promise of making it better… only to kill it off 6 months later after a complete lack of sales.

Apple’s rounded-corner icons

Apple's rounded corners
I’ve always thought there was just something ‘different’ about Apple’s rounded corner icons. I wish I could explain it, but there’s something comfortable and soothing about Apple’s implementation of rounded corners when compared to virtually every other company that tries.