Does your business record vertical videos for social media?
In years gone by, recording and uploading video with the camera held vertically was looked upon with ridicule, producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off.
But times are changing.
While horizontal is the way to go on web pages and other presentation methods, social media is (and probably always will be) a vertical format. It makes no sense to fight it. SocialMediaToday makes the case for shooting vertical video.
If you’ve used Adobe Illustrator for any amount of time, you’ve probably created a complicated piece of artwork. Those files can be fairly large, making file transfer and storage cumbersome. Thankfully there’s a simple way to drastically reduce your file sizes.
When saving your files, choose the native AI format. This offers you the most flexibility, and the ability to reduce the files. You’ll also want to tick the Create PDF Compatible File box. This allows Illustrator to recover the file should the program crash.
Now you may have guessed that ticking that PDF Compatible File box also adds some overhead to the file, so if you’re looking for the smallest file size possible, go ahead and uncheck the box.
As you can see in the image above, the original Illustrator file weighs-in at 101.2 MB. Saving the file with PDF Compatibility and Compression reduces the file to 63.7 MB. Unchecking the PDF Compatibility box reduces the file even further to 25.4 MB in size.
That’s a big savings!
Based on the segment that has become a global, viral video sensation on The Late Late Show with James Corden, the new CARPOOL KARAOKE series features 16 celebrity pairings riding along in a car together as they sing tunes from their personal playlists and surprise fans who don’t expect to see big stars belting out tunes one lane over.
Season 1 guests include:
James Corden, Will Smith, Billy Eichner, Metallica, Alicia Keys, John Legend, Ariana Grande, Seth MacFarlane, Chelsea Handler, Blake Shelton, Michael Strahan, John Cena, Shaquille O’Neal, and many more.
Even if the makers of Monster Energy Drinks were satanic devil worshiping heathens, I doubt they would spend the time and money trying to hide that much devilishness in their logo/package design. Corporate greed would take over.
Fellow designers, this is the type of thing we’re constantly up against. So the next time your client asks you to make the logo “pop,” you can tell them that you’re afraid that details are the devils work. Or some such horseshit.
Just because it looks great and is readable on YOUR screen, doesn’t mean that’s the case for your viewers. I like to stick with 14-16 point text for emails and web, and about 28-32 for PowerPoint/Keynote presentations being viewed on large-screen HDTVs. Anything smaller and you run the risk of your carefully crafted text being unreadable. There are exceptions, of course—but I almost always stick with those sizes.
There’s actually a science behind the best font size for the web. There’s a lot of geeky gibberish in the article (which I personally found interesting), so if you don’t care about all that just scroll down to the bottom of the article and you’ll find a chart of recommended sizes for desktop, laptop, phone and TV viewing.